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The first step was to make you, the membership, aware of the situation by giving you the data on membership. This
was the purpose of the article in the spring DOLL NEWS. This article is the next step and the message will continue to be

re-enforced as we go forward (eg) in Unity's News, in the RD Newsletters, at the OnTime Online Doll Celebration. The
RDs will follow up and engage with you to get your feedback and ideas on what you can do, either as individuals or as
clubs or across your region.

Meanwhile, work is ongoing to give RDs/Clubs/Members the tools they need. All the RDs are now onboard with
the plan. They have formed themselves into teams and are busy creating the tools that are required for success:

	a Recruiting Script for members promoting UFDC membership, enabling them to explain what UFDC
membership offers doll collectors

	a 1-page handout listing all the benefits UFDC offers
	a Video for use at shows and online to sell the benefits of joining UFDC and explain how to sign up via the
different available options

	a Doll Event Promoters Guide covering things to do before, during and after events to maximize recruitment
	Recognition material: creation of a special "+1" lapel pin and charms with prizes for those who bring in most
new members; recognition in all UFDC media; robust tracking processes to ensure members get the recognition
they deserve.

	Library/Museums: a team of RDs and members of the Membership Committee are creating material that will
help clubs not only recruit Libraries/Museums but also give ideas on how to establish a broader ongoing
relationship with them.

	Regional Junior Collector Groups: similarly, a team of RDs and members of the Membership Committee are

creating material that will help RDs set up Junior Collector groups in their region. This will build on the great
work done by some clubs with their Junior members.

The OnTime Online Doll Celebration in July is an excellent opportunity for you to play your part in this

recruitment drive. The event will be open to all doll lovers, UFDC members and non-members alike. So why not
invite at least one of your doll friends who is not a UFDC member to join in the fun? You never know, that may
result in your first "+1."

For this to be successful, it is crucial that each and every member plays their part, working as individuals or together

in teams. Let me repeat what I said at the end of the spring DOLL NEWS article: "Unless there is a critical mass of us (the
current members) who are willing and able to step up to this challenge, then our membership numbers will continue to decline and we

will eventually get to the stage where the UFDC that we all know and love will not be able to function as it does now. And I, for one,
think that would be a great pity, not just for us as members, but also for the doll world in general and the hobby we hold most dear."
So please think about what you can do to help meet this challenge.

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