Doll News Summer 2020 - 45

company as it presented a solution to the
ever-daunting question of "Where shall I
put them all?" Hollywood Dolls now had
fewer competitors in this category as they
concentrated on smaller dolls in their lineup.
As a result, they excelled in production.
As you see in the names in their doll
brochures, Hollywood Doll Company
created an ongoing reason for potential
buyers to collect their dolls in a series, with
numerous choices available. The brochures
stated, "*Hollywood Dolls* Collect them
...an entire series at a time." The earlier
9-inch composition dolls came in simple
boxes, and later were introduced in blue,
star-studded boxes on a white background,
labeled with the name of the particular
doll within. Series included the Princess
Series, Lucky Star Series, Nursery Rhymes,
Playmates, Little Friends, Toyland Series,
Sweetheart Series, Everyday Series, Little
Baby Series, Lullaby Series, Garden Series,
Idyll Series, Western, and Other Dolls. The
costumes were delightfully varied, creative,
and whimsical.
It has been written that the Hollywood
Doll Company distributed more dolls in the
U.S. than any other American doll company,
a claim that I have been unable to verify.
However, the selection of dolls was plentiful.
The 5 and 9-inch composition dolls were,
and remain, a favorite of collectors. The
delightful 4-inch hard-plastic jointed babies
and bunnies are also definitely a frontrunner
in popularity.
The hard-plastic dolls, with and without
sleep eyes, still abound today. Many remain
in mint, unplayed-with condition. After all,
they were known as "shelf dolls" and moms
encouraged their children to admire, but not to
touch them. To appease their children, many
were steered toward less-expensive dolls to
play with, like Duchess or "dress me dolls"
that were sold in local five and dime stores.
Back in the day, as is still the practice
today, manufacturers copied each other, and
produced whatever they thought would
promote their line of dolls. Lawsuits against
one another were a common practice, as they
played the "I thought of it first" game. Such
was the case with the Nancy Ann Storybook
Doll Company and the Hollywood Doll

A typical blue star-studded box printed onto a cream background.
This one shows a dated greeting to the lucky recipient.

Baby Prince from the Lullaby Baby Series is shown in his pale colored
taffeta gown complete with brochure and original box.
DOLL NEWS * UFDC.ORG

45


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Doll News Summer 2020

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