Pacific Coast Society of Orthodontists Bulletin Summer 2017 - 58

Presentation Summary

Photography:
Is This the Key to Productivity?
Jenifer Vetter
Program Manager,
Postgraduate Orthodontics,
Arizona School of Dentistry &
Oral Health

Presented by Dr. Mike Johnson at the PCSO Spring
Training, March 3, 2017.
Dr. Mike Johnson, professor at the Arizona School
of Dentistry & Oral Health, lectured on the many
ways in which an orthodontic practice can benefit from photography. Dr. Johnson encourages
offices to take quality photos by taking the
proper steps to prepare. Photos may make a lasting impact on your patients, can increase case
acceptance, and help document treatment
progress.
Why do we need photos?

Dr. Mike Johnson
Professor
Arizona School of Dentistry &
Oral Health

58

 The doctor needs to see progress.

 They help to demonstrate to the patient their
existing condition.
 They allow the orthodontist to diagnose and
develop a treatment plan.

We are in the business of creating beautiful
smiles with function and aesthetics, so the photos taken should convey the quality of treatment
rendered. These photos will be mailed out to
referral sources, taken home by the patient or
parent and shared with family and friends, and
kept in patient records to detail treatment
progress. Poorly executed photos distract from
the beautiful treatment you have worked so hard
to achieve.

PCSO Bulletin  Summer 2017



Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Summer 2017

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