Pacific Coast Society of Orthodontists Bulletin Fall 2017 - 14

PCSO Business

The BCSO is working in support of Smiles4Canada,
which is a national program that provides free
orthodontic treatment for individuals in need
across the country. We are looking at highlighting
participating orthodontists in our social media
campaigns.
We are also continuing to give feedback regarding the evolving advertising bylaws set forth by
The College (our governing body). The bylaw that
was established a year ago helped to distinguish
the difference between a specialist and general
dentist by setting stricter standards on what can
be advertised to the public.
Dr. Lucien Bellamy
President, Nanaimo, BC

California
CAO Consumer Awareness
Campaign Success
The California Association of
Orthodontists (CAO) Consumer
Awareness Program that kicked off in late 2016
has been generating an impact. Judging from
the amount of circulation and impressions, the
public has been paying attention. Here is a brief
recap of the activity in June 2017 only!
Online and/or print articles

 "Dental Care for Kids," featured in North
County Kids, a publication that offers events
and items of interest for children in the San
Diego area; circulation of 12,000.

 "Teeth Whitening Tips," featured in Prevention
magazine; estimated online visitors: 9,567,959
 "Teeth Whitening Tips," featured in Men's
Health magazine; estimated online visitors:
16,066,491

 "CA Orthos Respond to Increase in Sparkling
Wine, Water Consumption," featured in the
Record-Bee Community News, a Sacramento
area news publication; estimated online visitors: 111,946

14

Social media impressions (via publications)

 "Teeth Whitening Tips" (Prevention magazine)
* Twitter visitors: 422,000
* Facebook visitors: 2,292,943

 "Teeth Whitening Tips" (Men's Health
magazine)
* Twitter visitors: 4,340,000
* Facebook visitors: 8,778,003
Social media report

 "Teeth Tip" (topic: teeth grinding)
* Facebook impressions: 71,046; engagements: 983
* Twitter impressions: 8,337; engagements: 89
* Instagram impressions (Teeth Tips on
teeth grinding; quick tooth check with
cell phone; popsicle consumption caveats;
flossing): 576; engagements: 158
The CAO Board of Directors has been working
with many of our members as well as our
PR firm, TSG, to produce informative dentalrelated articles and content that is of interest
to consumers. Within this content, we spread the
message that consumers seeking orthodontic
care should see an orthodontic specialist, and
highlight the differences between orthodontists
and dentists. Watch the news, magazines, and
social media for more content to come!
CAO Philanthropy
The CAO continues to support those Californians
who cannot access dental and orthodontic
care. With an estimated 10 million Californians
experiencing barriers to dental care, the CAO
continues to provide financial support for CDA
Cares, a program sponsored by the California
Dental Association and CDA Foundation. This
organization, working with volunteer dentists,
other dental professionals, and community
volunteers, provides free dental services to
more than 2,000 people at biannual events.

PCSO Bulletin  Fall 2017



Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Fall 2017

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Pacific Coast Society of Orthodontists Bulletin Fall 2017 - No label
Pacific Coast Society of Orthodontists Bulletin Fall 2017 - 2
Pacific Coast Society of Orthodontists Bulletin Fall 2017 - 3
Pacific Coast Society of Orthodontists Bulletin Fall 2017 - 4
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