Pacific Coast Society of Orthodontists Bulletin Fall 2017 - 47

Staff Report

Orthodontics:
A Career of Constant Learning
Carol A. Eaton
Eaton Consulting

In my 42 years in the dental industry (four in
general dentistry, and 38 in orthodontics), I have
witnessed numerous changes in mechanics,
technology, practice systems, business management, and hiring and training of team members.
With the fast pace and ongoing changes in our
field, it is imperative that practices make a commitment to continuing education, updates, and
training in order to avoid complacency, burnout,
or a reputation of being outdated.
Take advantage of affordable venues for these
training opportunities:

 Schedule in-office training (University 101) led
by the doctor, manager, or team players on a
regular basis. These bi-monthly or monthly
programs can be scheduled during non-peak
clinical hours to cover pertinent topics on clinical procedures, computer shortcuts, scheduling guidelines, patient instructions, taking
records, customer service, and internal marketing (requesting Yelp or Google reviews and
asking for referrals). Meet as a team and make
a list of 12 or more key topics to focus on over
the next year.
 Attend local dental and business meetings
that are conveniently scheduled in your hometown; this is also a great way to network with
other local professionals. Expand meeting topics to include enhanced communications,
learning to deal with negative people, insurance shortcuts and tips, etc.
 Attend annual software meetings, not only for
software updates and shortcuts, but also to be
exposed to a variety of industry speakers and
consultants.
 Search for seminars and courses nearby that
are facilitated by vendors, dental/orthodontic
companies, and consultants. Find a minimum
of one program per year for your administrative team, and one for your clinical team, to
keep them motivated.

Fall 2017  PCSO Bulletin

 Check in with your local Doctor Study Clubs to
see if there is an interest in creating a study
club for your team members.
 Take advantage of your AAO, PCSO, and component memberships by participating in their
offered programs; check their websites for
online, audio, or webinar training programs.
 Find a nearby consultant to periodically come
to your office for a review and to provide
recommendations for improvements and
enhancements; there is always room for
improvement.
 Set a goal to attend a national meeting every
other year, or whenever it is held closest to
your home practice; keep the team motivated
to work towards this goal of shared learning
and camaraderie.
 Attend and support your regional meetings,
where you can network with vendors, learn
about new materials and products, and hear
top speakers and consultants in the industry
as they share their experience and pearls with
you.
Invest in your team by providing the following:

 A positive work environment
 Ongoing education opportunities for growth
and improved skills
 Fun and enhanced communications with coworkers; understand the differences between
individuals, respect those differences, and find
common ground in serving patients and
parents
 Yearly reviews to communicate areas of
appreciation and areas where improvement is
needed
 Work retreats to identify needs of the practice,
future goals, and aligned ideas
Clip, copy, or print the next page so you and your
team can get the most out of attending the
PCSO Annual Session in October.

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Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Fall 2017

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