acific Coast Society of Orthodontists Bulletin Summer 2018 - 5

Report and Update

Message from the President
and Executive Director

Dr. Kamrin Olfert
PCSO President 2017-2018

So much of PCSO's work throughout the year is
truly a collaborative effort between the organization's volunteer leadership and its executive
director. As such, we thought it fitting to provide
you with a combined report for this issue of the
Bulletin. Once again, we find ourselves busy with
the work of many committees and task forces,
and the delegation. It is with great pride that we
observe and participate as these groups strive to
enhance the PCSO member experience.
A strategic plan is a crucial governing document
for any association; it helps to guide leadership in
making decisions with a long-term vision and
goals in mind. The Strategic Planning Committee,
led by Dr. Kurt Stormberg and with the assistance
of a consultant, has been hard at work to establish a clear vision for moving PCSO forward in a
purposeful way. The final product will be presented for the approval of the PCSO Board of
Directors in October.

Callie Castro, MBA, CAE
PCSO Executive Director
ccastro@aaortho.org

Improving our App and Website
Work is moving ahead on a new and improved
PCSO website and mobile app; these committees
are led by Drs. Todd Walkow and Kelly Giannetti,
respectively. Our goal is to ensure that both of
these tools are easy to navigate, esthetically
pleasing, and functional, in order to provide a
more fulfilling member experience. The new
website and mobile app should be ready for their
debut in October.
If you do not already follow PCSO on Facebook or
Instagram, make sure to find us. There is even a
page dedicated to new and younger members.
Our social media committee led by Dr. Christian
Solem is working to enhance our presence on
these platforms. It is our goal to make sure that
our social media posts provide you with the most
timely and relevant information possible.

Summer 2018  PCSO Bulletin

Women orthodontists are a large and fast-growing
demographic within PCSO membership, and we
are committed to serving the needs of this group.
A PCSO task force led by Dr. Marie Lathrop is currently investigating ways that we can make our
leadership and events more diverse and open.
PCSO at AAO House of Delegates
The PCSO delegation to the AAO House of Delegates (HOD) incorporated several new faces this
year. We were pleased to have Drs. Kelly Giannetti
(California), John Griffiths (Nevada), and John
Wachtel (Arizona) as delegates and Drs. Trista
Felty (British Columbia) and Jahnavi Rao (Nevada)
as alternate delegates. Dr. Ron Wolk (Alberta)
served once again as our steadfast delegation
chair (make sure to read Dr. Wolk's article in this
issue). In total, 13 delegates were from PCSO, with
9 of the 11 components represented. Our members also served on AAO HOD committees,
including two reference committees (Drs. Marie
Lathrop and Kurt Stormberg).
Your PCSO delegation put forward several progressive concepts to the HOD this year, including
resolutions to have a voting new and younger
member trustee on the AAO Board of Trustees, to
create a task force to look at a possible council
addressing practice needs specific to women
orthodontists, and to review the HOD schedule in
an effort to consolidate activities and require less
out-of-office time for delegates.
Continuing Education Opportunities
Continuing education is at the core of PCSO's
member offerings. As such, we have numerous
planning committees working simultaneously
throughout the year to plan programs and social
events. The 2019 Annual Session Planning Committee is working to put together an exciting
meeting in Honolulu; committee members
include Drs. Kurt Stormberg (president-elect),

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Table of Contents for the Digital Edition of acific Coast Society of Orthodontists Bulletin Summer 2018