Pacific Coast Society of Orthodontists Bulletin Summer 2020 - 5

Executive Director's Report

PCSO News and Events

Executive Update

Ms. Callie Castro, MBA, CAE
PCSO Executive Director

This year has been like no other in recent history.
The novel coronavirus pandemic has caused
disruption in every aspect of our daily lives.
Throughout this unprecedented and confusing
time, however, your PCSO volunteer leaders have
continued to work hard to advance the society
on your behalf. As is typical after the ad interim
meeting, the PCSO committees, task forces, and
delegation have been very busy for the past few
months.
As you probably know, the AAO canceled its
face-to-face meeting in Atlanta in May. This also
applied to the House of Delegates that is held in
conjunction with the annual meeting. The cancellation resulted in the AAO's first-ever virtual
house of delegates (VHOD). This concept originally came from the PCSO, and we are so glad to see
it work and keep the governance of the association functioning. Your PCSO representatives were
led by the newly elected delegation chair, Dr. Paul
Kasrovi. Discussions, caucuses, deliberations, and
voting were all done electronically. Issues ranging
from a hold on dues billing, decrease in CAP
assessment, approval of at-large trustees for the
AAO board, allowance of new student members,
and a revised policy for reinstatement of membership were addressed during the VHOD. The
delegation introduced Dr. Melanie Parker as an
alternate delegate this year, and the group made
significant contributions to the AAO, representing
the interests of the PCSO commendably. (You
can read more about this work in the delegation
report.)
A joint merger task force between the PCSO
and Rocky Mountain Society of Orthodontists
(RMSO) has been established and is chaired by Dr.
Kamrin Olfert. The PCSO and RMSO have agreed
to work together to better serve our members,
our profession, and our societies. This includes
sharing all continuing education activities for the
foreseeable future, maintaining close communication between the societies by auditing board
meetings via assigned board liaisons, sharing
of nonprofit resources including volunteer and

Summer 2020    PCSO Bulletin	

leadership development resources, and taking
steps toward a merger and creation of a new joint
society if and when it is found to be beneficial to
both the PCSO and RMSO. What does this mean
for you as a member of the PCSO? All continuing
education events will be planned by a group
that includes PCSO and RMSO input and will be
available to every PCSO and RMSO member at the
member rate. Governance and leadership of both
societies will remain separate and independent,
and membership dues will still be determined by
and paid to each respective society.
There are three critical issues that task forces
have been diligently working on. The first deals
with non-dues revenue and is chaired by Dr. Dean
Heinrichs. This task force is currently working
on increasing advertising in the PCSO Bulletin,
adding a job board to the website for clinical and
staff opportunities within the PCSO region, and
creating year-round sponsorship opportunities.
The second deals with the long-term financial
sustainability of the PCSO and is chaired by Dr.
Tom Merrill. They are analyzing the PCSO budget
line by line and doing a comparison of PCSO revenues and expenses to similarly sized associations.
The third task force deals with resident issues and
is chaired by Dr. Barbara Sheller. They are looking
at ways that the PCSO can better support and
engage our resident members.
A new committee focused on component
relations has been created and is chaired by Dr.
Michael Feinberg. They have worked to create a
legislative column for each Bulletin publication
and are also creating templates and checklists for
component leadership to use in the management
of their individual societies. They are also looking
at the various levels of volunteerism within the
PCSO to be able to accommodate as many volunteers as possible.
Our social media committee, chaired by Dr. Rooz
Khosravi and supported by consultant Ms. Megan
Wyrick, continues to increase the presence of
PCSO on Facebook and Instagram. Make sure to

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Pacific Coast Society of Orthodontists Bulletin Summer 2020

Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Summer 2020

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