Pacific Coast Society of Orthodontists Bulletin Spring 2021 - 10

PCSO News and Events

Outgoing Trustee Report

It Seems Like Only Yesterday...
This spring issue of the PCSO Bulletin brings me
full circle from my first article as trustee in the
Spring 2013 issue. I wanted to use this issue to
" tie a bow " around some of the issues I raised in
the winter issue of the Bulletin. Our new PCSO
trustee, Dr. Trista Felty, will also contribute to this
issue, so you get two trustee reports this time!
Dr. Norman J. Nagel
Outgoing AAO Trustee

In November 2020, when I wrote the winter
article, I reported that active renewals stood
at 83.9%. I am happy to report that active U.S.
membership now stands at 91.3%. This compares
very favorably with the 2019-2020 number,
which was 91.2%, for a year-over-year (YOY)
difference of 0.1% or 29 members. Because the
American Association of Orthodontists (AAO)
depends on membership for most of its revenue (57%; $7,440,000 out of a budget forecast
of $24,260,000), this number is critical for the
AAO's revenue stream.
We also spoke about the Canadian membership
in the winter issue. The Canadian numbers
have come up dramatically from the 68.8%
renewals reported at that time to 87.1%, which
is a better YOY difference than the 86.1% for
2019-2020 or four members. The membership issue currently concerns one of our larger
constituencies: international members. This
constituency is down to 77.0% renewal for active members and 43.2% renewals for student
members. That is a YOY difference of −4.7% and
−9.6%, respectively. The number is −213 members for both categories.
Last year, the Board of Trustees began to explore
the international membership category in greater
detail by establishing a task force to review all
of the issues surrounding international membership. A consulting group was engaged and
worked with the task force on a variety of issues.
First, a strategic plan was established. Second,
a collaborative plan for working with the World
Federation of Orthodontists was recommended.
Third, three motions will be presented to the
House of Delegates (HOD) this year to focus on a

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tiered dues structure, a graduated dues structure,
and the bylaws recommendations and language
that can accomplish those goals. If these motions
pass the HOD, the board hopes to see these numbers increase.
The winter conference turned out to be a great
success. It was an entirely virtual meeting, but
the topic-clear aligner therapy-was a huge hit
with the members. The AAO realized a net gain of
more than $190,000 on this conference.
The Annual Session has been rescheduled to June.
The AAO will have two Annual Sessions within
the 2021-2022 fiscal year. Both meetings will be
hybrid, with virtual and face-to-face components.
The Consumer Awareness Program (CAP) continues to move along nicely. We talked about
the Happy Mouth Now campaign in the winter
issue. This campaign has recently received two
gold medals and one silver medal from the Saint
Louis component of the American Advertising
Federation. These ADDY Awards were presented
for the best campaign and best single entry in its
category. Congratulations to the AAO staff for
their creative spirit and to the AAO Council on
Communications (PCSO member, Dr. Courtney
Dunn, Arizona), working to move our CAP front
and center. Smile on!
We also wrote about the new American Dental
Association (ADA) teledentistry policy, passed at
the 2020 ADA HOD. The AAO officers spoke to the
ADA president, president-elect, and executive director at a recent meeting. The AAO is concerned
with a sentence in the policy that we believe has
no evidence-based background:
As the care provided is equivalent to
in-person care, insurer reimbursement
of services provided must be made at
the same rate that it would be made
for the services when provided in person, including reimbursement for the
teledentistry codes as appropriate.

PCSO Bulletin    Spring 2021



Pacific Coast Society of Orthodontists Bulletin Spring 2021

Table of Contents for the Digital Edition of Pacific Coast Society of Orthodontists Bulletin Spring 2021

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