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The changing landscape of
publishing may mean you
have new media products
to sell, but when it comes
to booking advertising,
some of the best methods
are the ones that have
been around for years.
BY THAD PLUMLEY
The goal has moved for many association
publishing directors.
Just a few years ago, some of you were
asked to provide the best publication you
could because it was a valued benefit to
members of your association.
Table of Contents for the Digital Edition of Signature March/April 2015