Strategic Alliance Magazine Q3 2020 - 4
Strategic Alliance
Contents | Q3 2020
QUARTERLY Q3 2020
The magazine for the
Association of Strategic Alliance Professionals
Features
Editorial Team
Executive Publisher
Michael Leonetti, CSAP
+1-781-562-1630 ext. 201
MLeonetti@strategic-alliances.org
Editor in Chief
Michael J. Burke
MBurke@strategic-alliances.org
Creative Director
Janice Hall
JHall@strategic-alliances.org
Editorial Committee
Michael Leonetti, CSAP
Kimberly T. Miller
Jan Twombly, CSAP
Staff Writers
Jon Lavietes
Hugh Rauscher
ASAP Staff
President and CEO
Michael Leonetti, CSAP
+1-781-562-1630 ext. 201
MLeonetti@strategic-alliances.org
Director of Membership Services
Lori Gold
+1-781-562-1630 ext. 203
LGold@strategic-alliances.org
Director, Finance & Administration
Diane Lemkin
+1-781-562-1630 ext. 206
DLemkin@strategic-alliances.org
Marketing Director
Kimberly T. Miller
+1-781-562-1630 ext. 208
KMiller@strategic-alliances.org
Meeting & Event Planner
Jennifer Silver
+1-781-562-1630 ext. 205
JSilver@strategic-alliances.org
Data & IT Systems Coordinator
Brendan Ward
+1-781-562-1630 ext. 200
BWard@strategic-alliances.org
Marketing Coordinator
Michele Yudysky
+1-781-562-1630 ext. 209
MYudysky@strategic-alliances.org
10 Business as Unusual
By Michael J. Burke and Jon Lavietes
We talk about a "New Normal" and the "Next Normal," but
there's nothing normal about business these days. So how do
we keep going and get to the other side of the pandemic? As it
happens, some innovative partnering efforts are already lighting
our way through the darkness.
20 Give Us the Tools, We'll Keep Doing
the Job
By Hugh Rauscher
With no travel and no in-person meetings due to COVID-19,
alliance professionals have been challenged in working with external
partners and remote teams. Fortunately, a number of web-enabled
collaborative tools help them stay productive, maintain the personal
touch, and keep partnerships up and running.
42 Us and Them: The Perils and Promise
of Coopetition
By Jonathan Hughes, Jessica Wadd, and Abby Fagan
Collaborate with our competitors? How is that a good idea? Actually,
it might be. Despite the obvious risks, research conducted jointly by
Vantage Partners, ASAP, and others shows that coopetition can be a
viable route to growth and success.
48 Editorial Supplement: Doing the
Right Thing
By Steve Guymon and David S. Thompson
Implementing a successful alliance ethics and compliance program
sounds like the right thing to do. And it is-but it turns out that, done
correctly, it can help create greater alliance value by reducing risk and
minimizing inefficiency as well.
56 Paragons of Excellence
By Jon Lavietes
© Copyright 2020
Association of Strategic Alliance Professionals
All Rights Reserved.
From fighting cancer to feeding the hungry, this year's ASAP Alliance
Excellence Award winners emerged from among a bevy of strong
finalists to epitomize worldwide and world-class alliance management
best practices.
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Strategic Alliance Magazine Q3 2020
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