Strategic Alliance Magazine Q3 2020 - 4

Strategic Alliance

Contents | Q3 2020

QUARTERLY Q3 2020

The magazine for the
Association of Strategic Alliance Professionals

Features

Editorial Team
Executive Publisher

Michael Leonetti, CSAP
+1-781-562-1630 ext. 201
MLeonetti@strategic-alliances.org

Editor in Chief

Michael J. Burke
MBurke@strategic-alliances.org

Creative Director

Janice Hall
JHall@strategic-alliances.org

Editorial Committee

Michael Leonetti, CSAP
Kimberly T. Miller
Jan Twombly, CSAP

Staff Writers

Jon Lavietes
Hugh Rauscher

ASAP Staff
President and CEO

Michael Leonetti, CSAP
+1-781-562-1630 ext. 201
MLeonetti@strategic-alliances.org

Director of Membership Services
Lori Gold
+1-781-562-1630 ext. 203
LGold@strategic-alliances.org

Director, Finance & Administration
Diane Lemkin
+1-781-562-1630 ext. 206
DLemkin@strategic-alliances.org

Marketing Director

Kimberly T. Miller
+1-781-562-1630 ext. 208
KMiller@strategic-alliances.org

Meeting & Event Planner

Jennifer Silver
+1-781-562-1630 ext. 205
JSilver@strategic-alliances.org

Data & IT Systems Coordinator
Brendan Ward
+1-781-562-1630 ext. 200
BWard@strategic-alliances.org

Marketing Coordinator

Michele Yudysky
+1-781-562-1630 ext. 209
MYudysky@strategic-alliances.org

10	 Business	as	Unusual
By Michael J. Burke and Jon Lavietes
We talk about a "New Normal" and the "Next Normal," but
there's nothing normal about business these days. So how do
we keep going and get to the other side of the pandemic? As it
happens, some innovative partnering efforts are already lighting
our way through the darkness.

20	 Give	Us	the	Tools,	We'll	Keep	Doing	
the Job
By Hugh Rauscher
With no travel and no in-person meetings due to COVID-19,
alliance professionals have been challenged in working with external
partners and remote teams. Fortunately, a number of web-enabled
collaborative tools help them stay productive, maintain the personal
touch, and keep partnerships up and running.

42	 Us	and	Them:	The	Perils	and	Promise	
	
of	Coopetition
By Jonathan Hughes, Jessica Wadd, and Abby Fagan
Collaborate with our competitors? How is that a good idea? Actually,
it might be. Despite the obvious risks, research conducted jointly by
Vantage Partners, ASAP, and others shows that coopetition can be a
viable route to growth and success.

48	 Editorial	Supplement:	Doing	the	
	
Right	Thing
By Steve Guymon and David S. Thompson
Implementing a successful alliance ethics and compliance program
sounds like the right thing to do. And it is-but it turns out that, done
correctly, it can help create greater alliance value by reducing risk and
minimizing inefficiency as well.

56	 Paragons	of	Excellence
By Jon Lavietes
© Copyright 2020
Association of Strategic Alliance Professionals
All Rights Reserved.

From fighting cancer to feeding the hungry, this year's ASAP Alliance
Excellence Award winners emerged from among a bevy of strong
finalists to epitomize worldwide and world-class alliance management
best practices.


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Strategic Alliance Magazine Q3 2020

Table of Contents for the Digital Edition of Strategic Alliance Magazine Q3 2020

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