Avionics News October 2014 - 36

APPAREO SYSTEMS

Continued from page 35

a	full-time	patent	agent.	Appareo's	
proximity	to	North	Dakota	State	University	has	been	a	benefit.	More	than	
	
half	of	the	company's	employees	are	
engineers,	and	half	of	those	graduated	
from	NDSU.	The	company	also	hires	a	
number	of	University	of	North	Dakota	
graduates.	UND	is	located	65	miles	
north	in	Grand	Forks.	
Having	private	ownership	and	
formidable	engineering	capabilities	
in-house	allows	Appareo	to	fully	study	
a	problem	from	the	beginning,	and	then	
create	the	partnerships	necessary	for	
a	full	turnkey	solution.	Johnson	said,	
"This	is	a	very	different	approach	when	
compared	with	a	'build	it	and	they	

will	come'	mentality.	It's	rare	for	us	to	
develop	in	complete	isolation."
Appareo	has	found	an	opportunity	
in	the	precision	agriculture	market.	
According	to	the	Association	for	
Unmanned	Vehicle	Systems	International,	"Precision	agriculture	will	
total	approximately	80	percent	of	the	
known	potential	commercial	markets	
for	unmanned	aerial	systems."	The	
AUVSI	is	looking	at	sustainable	growth	
from	more	than	$11	billion	currently	
to	nearly	$140	billion	during	the	next	
decade.
Agricultural	UAVs,	to	adapt	an	old	
saying,	have	one	wing	in	aviation	and	
one	wing	in	agriculture.	"The	avionics	market	is	great,	but	it	takes	a	long	
time	to	build	and	certify	new	products,"	
Johnson	said.	

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36

avionics news

*

october

2014

Always	on	the	lookout	for	diversifi	
cation	opportunities,	Appareo	entered	
the	agricultural	market	where	the	barriers	to	market	entry	are	lower.	Although	
the	time	from	idea	to	product	is	faster	
in	the	agricultural	market,	the	industry	
presents	a	difficult	patent	landscape.	
	
Precision	agriculture	has	similarities	to	
the	avionics	market	in	that	the	products	
are	ruggedized,	and	the	systems	are	low	
volume/high	margin.	
Johnson	told	a	success	story	in	the	
agricultural	market,	which	is	a	direct	
result	of	Appareo's	best	practices.	
"Several	years	ago,	Appareo	formed	a	
partnership	with	Amity	Technology,	a	
manufacturer	of	air	seeders.	Air	seeders	
are	used	to	plant	small	grains	such	as	
wheat.	They	work	by	suspending	seeds	
in	an	air	stream	and	delivering	them	up	
to	100	rows	at	one	time.	One	problem	
they	were	plagued	with	and	anxious	
to	solve	was	detecting	blocked	runs.	
Existing	solutions	involved	wires	and	
electronic	sensors.	Appareo	worked	
with	Amity	to	develop	an	acoustic	
sensor	that	goes	on	each	run	and	connects	to	a	control	box,	which	sends	
the	blockage	data	wirelessly	to	the	cab	
for	display	on	an	iPad.	The	system	has	
worked	so	well	that	it	has	now	been	
adopted	as	a	factory	option	by	AGCO,	
the	second	largest	agriculture	OEM	in	
the	world,	for	use	on	its	air	seeders."
It's	clear	that	Appareo's	approach	is	
working	and	prosperous	for	the	company.	In	2010,	Appareo	Systems	was	
named	to	Inc. Magazine's	Inc.	500	list	
of	the	fastest-growing	private	companies	in	the	United	States.	Moreover,	the	
company	was	the	No.	1	fastest-growing	
engineering	company	in	the	country,	
and	it's	still	growing.	This	year,	Appareo	has	added	40	new	employees,	
giving	it	a	total	of	160	important	people	
creatively	developing	cutting-edge	
turnkey	solutions.
So	what's	working	for	you?
To	learn	more	about	Appareo	Systems,	visit	www.appareo.com.	q


http://www.appareo.com

Avionics News October 2014

Table of Contents for the Digital Edition of Avionics News October 2014

Point of Communication
AEA Now
The View from Washington
International News and Regulatory Updates
The King is Back
Member Profile
Digital redundancy and plug-and-play capabilities
What’s Working?
Aviation Aces
Deterring avionics theft takes effort, money
Member Profile
Meet the AEA board of directors
Stay connected to the cloud, while flying in the clouds
Smartphone connectivity goes airborne
Business Basics
Marketing Report Card
AEAviators
Touchy-Feely Avionics
What’s New
Marketplace Classifieds
Avionics News October 2014 - Intro
Avionics News October 2014 - Cover1
Avionics News October 2014 - Cover2
Avionics News October 2014 - 1
Avionics News October 2014 - 2
Avionics News October 2014 - 3
Avionics News October 2014 - Point of Communication
Avionics News October 2014 - 5
Avionics News October 2014 - AEA Now
Avionics News October 2014 - 7
Avionics News October 2014 - 8
Avionics News October 2014 - 9
Avionics News October 2014 - 10
Avionics News October 2014 - 11
Avionics News October 2014 - 12
Avionics News October 2014 - 13
Avionics News October 2014 - The View from Washington
Avionics News October 2014 - 15
Avionics News October 2014 - International News and Regulatory Updates
Avionics News October 2014 - 17
Avionics News October 2014 - 18
Avionics News October 2014 - 19
Avionics News October 2014 - The King is Back
Avionics News October 2014 - 21
Avionics News October 2014 - 22
Avionics News October 2014 - 23
Avionics News October 2014 - Member Profile
Avionics News October 2014 - 25
Avionics News October 2014 - 26
Avionics News October 2014 - 27
Avionics News October 2014 - Digital redundancy and plug-and-play capabilities
Avionics News October 2014 - 29
Avionics News October 2014 - 30
Avionics News October 2014 - 31
Avionics News October 2014 - 32
Avionics News October 2014 - 33
Avionics News October 2014 - What’s Working?
Avionics News October 2014 - 35
Avionics News October 2014 - 36
Avionics News October 2014 - 37
Avionics News October 2014 - Aviation Aces
Avionics News October 2014 - 39
Avionics News October 2014 - Deterring avionics theft takes effort, money
Avionics News October 2014 - 41
Avionics News October 2014 - 42
Avionics News October 2014 - 43
Avionics News October 2014 - Member Profile
Avionics News October 2014 - 45
Avionics News October 2014 - 46
Avionics News October 2014 - 47
Avionics News October 2014 - Meet the AEA board of directors
Avionics News October 2014 - 49
Avionics News October 2014 - 50
Avionics News October 2014 - 51
Avionics News October 2014 - Stay connected to the cloud, while flying in the clouds
Avionics News October 2014 - 53
Avionics News October 2014 - 54
Avionics News October 2014 - 55
Avionics News October 2014 - Smartphone connectivity goes airborne
Avionics News October 2014 - 57
Avionics News October 2014 - 58
Avionics News October 2014 - 59
Avionics News October 2014 - 60
Avionics News October 2014 - 61
Avionics News October 2014 - Business Basics
Avionics News October 2014 - 63
Avionics News October 2014 - 64
Avionics News October 2014 - 65
Avionics News October 2014 - Marketing Report Card
Avionics News October 2014 - 67
Avionics News October 2014 - 68
Avionics News October 2014 - 69
Avionics News October 2014 - 70
Avionics News October 2014 - 71
Avionics News October 2014 - AEAviators
Avionics News October 2014 - 73
Avionics News October 2014 - Touchy-Feely Avionics
Avionics News October 2014 - 75
Avionics News October 2014 - 76
Avionics News October 2014 - 77
Avionics News October 2014 - 78
Avionics News October 2014 - 79
Avionics News October 2014 - 80
Avionics News October 2014 - 81
Avionics News October 2014 - What’s New
Avionics News October 2014 - 83
Avionics News October 2014 - 84
Avionics News October 2014 - 85
Avionics News October 2014 - Marketplace Classifieds
Avionics News October 2014 - 87
Avionics News October 2014 - 88
Avionics News October 2014 - Cover3
Avionics News October 2014 - Cover4
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