1% 10% 1% 7% PREV IOU SOURCE: KANTAR MEDIA/JAMES G. ELLIOTT SURVEY, STUDY OF MEDIA PLANNING & BUYING 2015 36% SRDS 39% 37% 7% 44% 7% AUDI TS TA 23% 40% LOOK AN D 45% 34% COMS CO R COM 29% 38% 21% 2% 31% ITE signature A Strike a JANUARY/FEBRUARY 16 PIB DA T 13% 59% 26 E* 16% 16% 6% 41% * Asked only of those with current digital media planning/buying responsibilities RESE ARC TE* PE 38% 30% MAGAZINE/W EB S 30% L OF FEE 25% 7% 13% OF CIRCULAT ENT ION TEM 17% 45% 46% R&F/ORGANIZATIO I.E. N H, 23% LERS/PUBLISHE SEL RS OM 2% INPU TF R 60% S 2% ALWAYS OFTEN SOMETIMES NEVER 29% LAN SP Resources used most by respondents are input from client, previous plan, input from sellers/publishers, and SRDS. CLIENT THE OM B2B MEDIA PLANNERS AND BUYERS USE MANY RESOURCES TO PREPARE ADVERTISING PLANS INPU TF R 26%