Signature January/February 2015 - 35


"Communicate
with us - speak
up if something's
not right."

Whether within a more formal process
like quarterly reviews or as informally as

"If you are looking
at your printer as a
commodity provider
only, then you are
cheating yourself,"
David O'Donley, vice president of
sales & marketing, Ovid Bell Press

monthly check-ins, one thing is clear:
Consistent and transparent communication with everyone on the team is essential
to the management of your publication.
Just as you manage the activity and
work product of your editors and other
staff, you must also do the same for your
printing partner. Regular calls to your
customer service representative will
provide insight on any potential production issues that may arise. Have you been
tasked with a new association initiative?
Call your sales rep to learn of potential so-

VIDEO PRODUCTION

of printing. And it's likely that they'll ask
that your monitor be calibrated as well.
More often than not, though, online
proofing is acceptable. This soft-proofing
method is often through your web browser
on your printer's prepress workflow software. It is a proofing system that will save
you time and money. However, if you have
special concerns, make sure to work these
out in advance with your printer's customer
service, prepress, and production teams.

lutions they may offer. Simply put, think
of your printer as a partner - not just
another vendor.
"If you are looking at your printer as
a commodity provider only, then you
are cheating yourself," says Ovid Bell's
O'Donley. "And if your printer is presenting themselves as a commodity and
not a solutions provider, then you need
to find a new printer."
And if you develop concerns, sooner is
better than later when calling your printing partner. Sheridan's Bozuwa said that,
as in any relationship, communication is
key. "Let us know if we have disappointed
you. We can't fix what is not known," he
points out. n
Kim Howard, CAE, is an
award-winning association
publisher and writer who
runs her consulting firm
Write Communications,
LLC. She is one of AM&P's
immediate past presidents.

Need help with your association's
video strategy? We can provide:
- Webcasting for your events
- Full service video production
- Video editing and motion graphics
- A marketing strategy for your
current videos
- Free estimates

You picture it, we'll do the rest.
Fairfax, VA | 703-280-4200
www.picturethisvideo.net

JANUARY/FEBRUARY 16

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35
http://www.picturethisvideo.net
Table of Contents for the Digital Edition of Signature January/February 2015
