What Your Printer Would Tell You - If You Would Only Listen Here are a few mutually beneficial things your association's printer would like you to know. BY KIM HOWARD, CAE Since the Mesopotamians used round seals for rolling an impression into clay tablets around 3,000 BC, there have been printers and there have been customers. From porcelain to 3D printing, technology has changed the publishing industry. Despite these technological changes, the one constant is the relationship between the printer and its customer. Your printer is an extension of your team - but have you ever considered how to make your relationship with them better? Several AM&P industry partner printers opened up about the things they wish their customers understood and acted upon. 32 JANUARY/FEBRUARY 16 signature