Signature January/February 2015 - 44


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AM&P MEMBERS EARN
DISCOUNTED RATE AT
AM&P has renewed its partnership with
digitalNow, scheduled for April 21-23,
2016 at the Hyatt Regency in Orlando,
Florida. As part of the agreement, AM&P
members can attend for $645 instead of
the standard rate of $845.
The conference theme is "A Recipe for
Fearlessness," focusing on the challenges
associations face in carrying out the traditions of their organizations while at the
same time pioneering for it in the digital
age. Questions that will be addressed at
the conference include:
n■ How do associations service members
today knowing they need to build an
organization for a quickly emerging
tomorrow?
n■ How should associations support innovation?
n■ Where should associations invest?
Here's a sampling of the conference
speakers:
n■ Jim Carroll, futurist and association expert.  Moderator:
Peter O'Neil. Panelists: Steve
Lieber,CAE, president & CEO,
HIMSS; Carla Balakgie, FASAE,
CAE, president & CEO, NAMA;
Lynne Thomas Gordon, MBA,
RHIA, CAE, FACHE, FAHIMA,
CEO, AHIMA
n■ Kristina Halvorson, CEO, Brain
Traffic.  Moderator: Greg Fine,
CAE, global CEO, Turnaround
Management Association; Panelists: Tim Mason, senior vice president, marketing, ISACA; John
Falconi, editor in chief and publisher,
Mechanical Engineering, American
Society of Mechanical Engineers;
Mary Lynn Fayoumi, CAE, SPHR,
GPHR, president & CEO, Management Association
n■ Marc Randolph, co-founder,
Netflix. Moderator: Matt Loeb,
CAE, CEO, ISACA; Panelists: Deborah Sexton, president &
CEO, PCMA; Scott Wiley, CAE,
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signature

The Hyatt Regency Grand Cypress Resort in Orlando, Florida

How should associations
support innovation?
Where should
associations invest?
president & CEO, Ohio Society of
CPAs; Arlene Pietranton, Ph.D.,
CAE, CEO, American Speech-Language-Hearing Association
In addition, digitalNow offers a selection of workshops of interest to association publishers, including:
n■ Data-Driven Marketing-Digital Transformation - Suneetha
Malkani, vice president marketing,
Trusted Media Brands Inc. (Readers
Digest Association)
n■ Guiding Your Culture: War Stories
and Lessons Learned - Thad
Lurie CAE, CIP, MS Ed., COO,
Educause
n■ Pardon the Interruption - Sheri
Jacobs, FASAE, CAE, president and
CEO, Avenue M Group, with panelists Greg Fine, CAE, CEO, Turnaround Management Association
and Arlene Pietranton, Ph.D., CAE,
CEO, American Speech-LanguageHearing Association
n■ Digital Strategy: Opportunity
and/or Threat? - Frank Schet-

tini, ISACA, CIO. Panelists: Mark
Golden, FASAE, CAE, executive director and corporate secretary; Thad
Lurie CAE, CIP, MSEd. COO, Educause
n■ Developing a Data-Driven Culture
- Anthony T. Fragnito, CPA CFO
and acting COO, International
Society for Automation
n■ Strategic Journey: APICS Case
Study - Sharon Rice, vice president
strategy, APICS Online
n■ Building Your Social Media Advocate Army - Stacie Saunders,
marketing and communications director, AICPA
n■ How CHEST Took Digital Transformation to Heart - Sherry Budziak,
Org Source
n■ What's Your Uber? - Tom Morrison, CEO, MTI Management
n■ New Brand Rules: 7 Things Every
Association Leader Needs to
Know - Michael DiFrisco, chief
marketing officer, AACD
For first-time digitalNow attendees,
an interesting dynamic is that seating is
limited to just 275 association leaders,
so now's the time to register. For more
information, visit www.fusionproductions/
digitalnow. AM&P members should
select the "team member" rate when
registering. n
http://www.fusionproductions/digitalnow http://www.fusionproductions/digitalnow
Table of Contents for the Digital Edition of Signature January/February 2015
