take the TWIZ® A Signature original! What's a TWIZ? It's a quiz via Twitter - and if you're an association professional, you can win a great prize! Just visit Association Media & Publishing's Twitter page and direct message your answer to the question below to @AssnMediaPub (Hint: you'll find the answer in Signature's editorial content this issue.) Send in your response by June 2, 2016. One winner will be randomly selected among all correct answers and announced at the AM&P Annual Meeting on June 29th. You do not need to be present to win - but it would be a lot more fun! PRIZE: Surprise prize announcement at the AM&P Annual Meeting courtesy of Sheridan THE MAGAZINE OF ASSOCIATION MEDIA & PUBLISHING features may/june16 16 AM&P ANNUAL MEETING What you have to look forward to this June at the heartbeat of the association publishing world 22 WHAT'S YOUR FLAVOR? How your association can assess its mobile app-etite BY KATE ACHELPOHL TWIZ: How many job candidates did Diane Rusignola beat out for her new position as deputy editor with NACS? 36 Want to sponsor next issue's TWIZ? Email Carla Kalogeridis at ckalogeridis@ associationmediaandpublishing.org. This issue's TWIZ sponsored by: NAVIGATING THE NEW JOB SEARCH 30 THINKING BEYOND THE BOOK www.sheridan.com 866.551.3200 Why the most effective book programs are focusing on content accessibility and engagement strategies BY BRIAN F. O'LEARY What association publishing pros should know to land their next big job BY PHAEDRA BROTHERTONhttp://www.sheridan.com