Signature May/June 2015 - 2


departments
THE MAGAZINE OF ASSOCIATION
MEDIA & PUBLISHING
Association
Media & Publishing
12100 Sunset Hills Rd.
Suite 130, Reston, VA 20190
Phone: (703) 234-4063
Fax: (703) 435-4390
www.associationmedia
andpublishing.org
EDITORIAL DIRECTOR
Carla Kalogeridis
ckalogeridis@associationmedia
andpublishing.org
ASSISTANT EDITOR
Beverly Sturtevant
EDITORIAL ADVISOR
Heather Swink, CAE
COVER DESIGN
Bates Creative, LLC
GRAPHIC DESIGN
Moon Design
PREMIER CORPORATE
UNDERWRITER
Sheridan Magazines
www.sheridanmagazines.com
Signature
(ISSN 2153-5825) is published
bimonthly by Association
Media & Publishing,
12100 Sunset Hills Rd., Suite 130
Reston, VA 20190.
It is designed to provide practical
information on all aspects of
association publishing
management.
Address editorial inquiries to
Association Media & Publishing
12100 Sunset Hills Rd., Suite 130
Reston, VA 20190
Phone: (703) 234-4063
Fax: (703) 435-4390
info@associationmedia
andpublishing.org
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Postmaster Note: Send address
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BOARD OF DIRECTORS
President
Angel Alvarez-Mapp
Congregation Beth Shalom
Vice President
John Falcioni
American Society
of Mechanical Engineers

Immediate Past President
Erin Pressley
NACS, The Association for
Convenience & Fuel Retailing
Directors
James G. Elliott
James G. Elliott Co., Inc.
Christina Folz
The Society of Human Resource
Management

04

Kristin Gomez
Association for Corporate Growth
Larry H. Hoffer
Woodworking Machinery
Industry Association
Clare James Johnson
Edison Electric Institute
Wendy Mann, CAE
NAIOP, the Commercial Real Estate
Development Association
Randy Nanna
American Institute of Physics

UNDER THE COVERS

High-Tech Treats
A fun, high-impact cover with
eye-grabbing color illustrates
associations' mobile app-etite.
BY DANIELLE MOORE

06

MEMBERS ONLY

Your Big Announcements

10

READERS WRITE

12

SHORT RUNS

Comments from the Community

Quick-Reads on Publishing

Seiche R. Sanders, CQIA
American Society for Quality

48

MEMBER MASH-UP

Danielle Gudakunst
Managing Editor, International
Association of Chiefs of Police

now online
» AM&P16

Mike Winkleman
Leverage Media

Annual Meeting
June 27-29 in
Washington, DC

ASSOCIATION MEDIA &
PUBLISHING STAFF

Register now at
http://amp16.org.

Executive Director
John T. Adams III
jadams@associationmedia
andpublishing.org

» EXCEL Awards Gala
June 27

Marketing Manager
Heather Konya
heather@associationmedia
andpublishing.org
Administrator
Lauren Norkin
Administrator
lnorkin@associationmedia
andpublishing.org

Volume XXII, Issue 3

MAY/JUNE 16

NEW EDITIONS

Welcome to Association
Media & Publishing

Treasurer
Joe Vallina, CAE
American Nurses Association

Advertising Sales
sales@associationmedia
andpublishing.org

2

46

signature

42

PROFILES IN PUBLISHING

Communications in a Crisis
How is the International
Bottled Water Association's
communications team handling the
Flint water crisis? Very carefully.
BY CARLA KALOGERIDIS

Join your fellow AM&P
members to celebrate this
year's best association
publications, social media
campaigns, books, apps,
designs, and more! (Hint: It's a
great place to borrow brilliance.)
Reserve your seat or table
today at http://amp16.org.

www.association
mediaandpublishing.org
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Table of Contents for the Digital Edition of Signature May/June 2015
