Signature May/June 2015 - 25

the publishing team should do before
they even talk to developers is determine
what type of investment the organization
is willing to make in this."
Bottom line: An app is no one-and-done
project. You - and your leadership - need
to understand you're in it for the long haul.
You'll need staff resources, budget, and a
marketing plan that goes far beyond the
launch. To make that work, start at the top.

BE READY WITH THE RESOURCES
And then there's the staff element.
Creating issues to be published within
the app and then publishing onto the
app stores can be time consuming.
Furthermore, there are at least seven
operating-system native platforms,
including Google Play, Apple's App Store,
Windows Store, and Blackberry World,
and you have to adapt and post each issue
to the platforms you serve. Some of the
platforms provide you with the tools, but
you still need people with the expertise,
time, and bandwidth to actually publish
the apps. As an alternative, there are partners who can take on the service part of
it, where your publishing team hands off
the content to a partner, and the partner
publishes it across the various platforms.
MAY/JUNE 16

signature

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Table of Contents for the Digital Edition of Signature May/June 2015

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Signature May/June 2015 - Cover3
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