Aerospace and Electronic Systems Magazine March 2017 - 54

The Role of Chief Technology Office (CTO)

Figure 2.

Example of McKinsey Matrix, Boston Consulting Group Matrix, and spider graph diagram.

C

C

2

54

(items) that are critical from a competitive point of view and
therefore need action;2)

other functional and business stakeholders, including marketing, sales, communication, and strategy.

supports the definition and improvement of the company's
self-funded investment plan;

All companies-and particularly multibusiness companies
managing complex business portfolios-require a structured appraisal approach, able to support decision making on and prioritization of the products the company shall invest in.
Boston Consulting Matrix (BCG Matrix) [4], McKinsey Matrix [5], and spider graph diagrams are recommended models to
be used for the first step analysis of the product portfolio (see
Figure 2).

provides and updates the complete list of company's saleable
items, which will be the baseline information source for all

The active catalogue does not only include ready-to-market
items, but the entire collection of the ongoing company R&D
activities (both internally and customer funded).

IEEE A&E SYSTEMS MAGAZINE

MARCH 2017



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