QUARTERLY LOOKING INTO THE FUTURE OF... u Alliance Management u Digital Transformation u Biopharma-Vendor Collaborations u The Channel n Pulling on the Same Rope Other Functions May Determine the Fate of Your Alliances-So How Do You Get Them Engaged? n Editorial Supplement: A Matter of Trust In a World Gone Virtual, Maintaining and Strengthening the Bonds of Trust Becomes a Partnering Necessity Q4 2020