QUARTERLY Q1 2021 WHERE'S THE VALUE? Answering the Perennial Question About Alliance Management Gets Easier When You Can Show What You Bring to the Table n Top Five Ecosystem Myths If You Build It, They May Come...but If You Don't Understand the Pitfalls, It's No Field of Dreams n Fintechs: Emerging Threat or Alliance Opportunity? Perilous Times and Shifting Demands Have Altered the Financial Industry's Partnering Landscape n Trial by COVID Innovative Collaborations at " Hyperspeed " Mean Clinical Trials May Never Be the Same n Stratus Quo Fueled by the Pandemic, Three-Way Cloud Partnerships Are Soaring to Greater Heights n Editorial Supplement: Getting FIT Exercise Your Alliances to Burn Off Inefficiencies, Bulk Up on Value, and Keep Them " In the Zone "