® S T R AT E G I C COVER STORY THE ART OF SPARRING AND CROSSING SWORDS By Cynthia B. Hanson The magazine of the Association of Strategic Alliance Professionals | Q3 2017 www.strategic-alliances.org MANAGING CONFLICT Potential for partner conflict increases with speed and complexity, but savvy alliance teams sharpen their conflict resolution skills-and even harness conflict to improve performance WHAT'S INSIDE COMMON GROUND FOR RESEARCH Boston Children's Hospital Drives Breakthroughs with Industry Partners: A Q&A with Dr. David Williams PARTNERING AT THE SPEED OF LIGHT NVIDIA Sets the Stage as ASAP Tech Partner Forum Debuts in Silicon Valley BOOK REVIEW Machine, Platform, Crowd: Must-Read for Partner Execs Grappling with Change MEMBER SPOTLIGHT: Why Partnering is Central to the College of American Pathologists BUILDING REPUTATION Establishing and Strengthening the Reputation of your Alliance Q3 * 2017 |Organization STRATEGIC ALLIANCE MAGAZINE Management 1http://www.strategic-alliances.org