Strategic Alliance Magazine Q3 2017 - 31

At the 2017 ASAP Tech
Partner Forum, NVIDIA
Execs Set the Stage as Tech
Leaders Grapple with How
Partnering Keeps Pace with
Digital Transformation
By Cynthia B. Hanson
A few company names roll easily off the tip of the millennial
tongue: Starbucks, Google, Facebook's WhatsApp, and Instagram-those

are the ones you would assume. But NVIDIA? Not really a household
name, or is it?

"Everybody who games knows NVIDIA!" my son enlightened me recently
when the company name spilled from my lips with a question mark. I felt
as outdated as a CD-ROM in the attic.
Since then, I've gotten a lot hipper and smarter-thanks to a couple of
NVIDIA execs and the launch of the ASAP Tech Partner Forum, "Collaborate at the Speed of Digital Transformation," hosted by NVIDIA at the
company's headquarters in Santa Clara, Calif., in June. The visual computing
technology leader also took center stage with the event's opening session.
"High technology companies like NVIDIA are the world's most prolific
partnering organizations," explained Michael Leonetti, CSAP, president
and CEO of ASAP, about the impetus for the event. "How can you partner
everywhere at the pace, scale, and efficiency your customers demand now?
Even the most seasoned alliance, channels, sales, and strategy executives
are struggling to manage the relentless pace of partnering in today's rapidly evolving ecosystems. The ASAP Tech Partner Forum tackled those
challenges that present themselves daily to partnering executives."
Q3 * 2017 | STRATEGIC ALLIANCE MAGAZINE

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Table of Contents for the Digital Edition of Strategic Alliance Magazine Q3 2017

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