R E P U TAT I O N M AT T E R S Strategic Influence * Due Diligence * Sell OAM Capabilities to Potential Partner * Contract Review and Development * Governance Development * 3-D Fit * Strategic Futures * Communicate Policies * Advise Senior Leadership * Alliance Leadership Operational Administration * Contractual Commitments * Scorecard * Roles and Responsibilities * Alliance OnBoarding * Information Sharing and Confidentiality * Annual Review * M&A Integration Planning Staffing * Deal Realization Conflict & Team Management Execution * Alliance Kick-Off * Assess & Manage * Team Building * Team/Personal * Governance * Reflective Listening * Interpersonal Conflict * Conflict Resolution Intra/Inter-Company Alignment in Key Areas Implementation * Alliance Training * VOA Administration * Alliance Business Effectiveness Strategies * After-Action Review Planning/Forecasting * Alliance Shut-down * Stakeholder Significant Event Management * Scenario/Contingency Planning * Contractual Amendments * Unforeseen Risk Realization Management * Governance Redesign * Alliance Disputes * Key Public Communications * Advise Senior Leadership Management Foundational Services * Corporate Governance and Policy Influence * OAM Branding * Business Plan, Capacity Management & Budget * Staff Development/Training * Metrics * Policies & Procedures * External Training Figure 1 "know, feel, or do," an excellent approach learned at the Internal Communication Black Belt Program to help organize thoughts quickly and shape a clear message for audiences (see Figure 3). Based on that exercise, OAM developed key messages to communicate with a united, consistent voice. Identify Opportunities: The next step was to identify opportunities to share our key messages. We sought opportunities to teach about alliance management internally through training of colleagues engaged in alliance partner- ships. We accepted invitations to share our experiences externally at professional conferences. We worked with the Association of Strategic Alliance Professionals (ASAP) to author quarterly articles on the art and science of alliance management. We placed ads in ASAP's Strategic Alliance Magazine to share our commitment with industry partners (see Figure 4). Also, each team member is encouraged to serve as an OAM ambassador and proactively share the story and value that the group brings to the company. To support this effort, we developed a key messages sheet and an elevator speech for OAM. Q3 Q2 * 2017 | STRATEGIC ALLIANCE MAGAZINE 43