Strategic Alliance Magazine Q3 2017 - 38

MEMBER SPOTLIGHT

partnering strategy and has executed on it. Over the
last several years, the CAP leadership has increased
the emphasis on alliance management as an important strategic approach and competency for its teams,"
explains Hallie Brewer, CA-AM, director of operations and strategic alliances at the CAP.
"Five years ago, the CAP instituted an Alliance Center of Excellence (ACE), which consists of 14 leaders
across the organization," Brewer adds. "In addition to
officially designated alliance managers, a considerable
number of the CAP professionals have alliance management baked into their day-to-day responsibilities."
ACE drives CAP's enterprise strategic focus and
open alignment. It optimizes alliances and alliance
management through people, process, best practices, metrics and monitoring, communications, and
training. The CAP's vision is that alliance management will evolve as "an enterprise capability." Team
members have varying degrees of alliance manage-

38
STRATEGIC ALLIANCE MAGAZINE | Q3 * 2017

ment training-including in-house training and
ASAP team certification training-and some executives have come from a strategic alliance background.
However, everyone on the team was invited to join
ACE because of his or her individual experiences in
building relationships and partnering with a wide
range of organizations.
ASAP members frequently cite networking connections as one of the association's best benefits. The
not-for-profit world does not embrace formal alliance management in the same way as the business
world, Brewer believes. "So being around those who
own alliance management training and skills in a
myriad of environments is incredibly impactful. Beyond networking, the resources ASAP provides are
helpful in supporting our work," according to Brewer.
"The value of having a strategic alliance professional
added to your organization is that you are working with someone whose first thought is to create a
balanced win-win scenario-someone who is consid-



Table of Contents for the Digital Edition of Strategic Alliance Magazine Q3 2017

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