Strategic Alliance Magazine Q3 2017 - 6
STRATEGIC
contents | SAM.Q3.2017
The magazine of the Association of Strategic Alliance Professionals | Q2, 2014
Q3 * 2017 www.strategic-alliances.org
The magazine for the
Association of Strategic Alliance Professionals
ASAP EXECUTIVE
MANAGEMENT COMMITTEE
CHAIRMAN
Brooke A. Paige, CSAP
Staff Vice President, Strategic Initiatives
and Chief of Staff
HealthCore, Inc.
VICE CHAIRMAN
R. LYNN RICHARD, CSAP
Global Director, Strategic Alliances
GE Healthcare Digital
SECRETARY
Donna Peek, CSAP
VP, Alliances and Partnerships, Genpact
TREASURER
Steve Twait, CSAP
SVP, Alliance and Integration Management (AIM)
AstraZeneca Pharmaceuticals
CHAIRMAN, MEMBERSHIP COMMITTEE
ERNA ARNESEN, CSAP
Global Channel and Alliances Officer
ZL Technologies
CHAIRMAN EMERITUS
Russ Buchanan, CSAP
Vice President, Worldwide Alliances
Xerox
DEPARTMENTS & RECURRING features
09 UP FRONT: New Bottle-Old or New Wine?
By Michael Leonetti, CSAP
Seasoned executives sniff out repackaged thinking and the latest business
trends, and use that knowledge and experience to innovate and create value.
10
EVENTS CALENDAR
Updates on the 2017 ASAP BioPharma Conference, "Accelerating Life
Science Collaborations: Better Partnering, Better Outcomes," to be held
Sept. 13-15 in Cambridge, Mass.; the 2017 ASAP European Alliance
Summit, to be held Nov. 2-3 in London, England; the 2018 ASAP Global
Alliance Summit to be held March 26-28 in Ft. Lauderdale, Fla.
23 BOOK REVIEW Machine, Platform, Crowd:
Harnessing Our Digital Future
By Cynthia B. Hanson
An alliance executive's must-read from MIT gurus and New York Times
bestsellers McAfee and Brynjolfsson, who raise big questions about artificial
intelligence, emerging platforms, and what's driving the change.
VICE CHAIRMAN MEMBERSHIP COMMITTEE
Tony DeSpirito, CSAP
Vice President / General Manager Operation Services
Schneider Electric
CHAIRMAN, CHAPTER DEVELOPMENT COUNCIL
Becky Lockwood, CSAP
Principal, RSL Associates
EUROPEAN COORDINATOR
Annick de Swaef, CSAP
37 MEMBER SPOTLIGHT Partnering is Central to the
College of American Pathologists-for Good Reason
By Genevieve Fraser
Hallie Brewer, CA-AM, shows how a medical specialty society blazed the
trail for professional partnering with its Alliance Center of Excellence.
CEO, Belgium Road Research Center
EXECUTIVE COMMITTEE MEMBER
David S. Thompson, CA-AM
Chief Alliance Officer
Eli Lilly and Company
CHAIRMAN, EDITORIAL
Jan Twombly, CSAP
President, The Rhythm of Business, Inc.
Strategic Alliance Magazine is published
quarterly. The publisher is The Association of
Strategic Alliance Professionals, 960 Turnpike
Street, Canton, MA 02021, +1-781-562-1630.
This publication is provided as a benefit
of membership to ASAP. All non-member
subscription
inquiries:
+1-781-562-1630.
Copyright 2017, The Association of Strategic
Alliance Professionals. No part of this publication
may be reproduced, stored in any retrieval
system, or transmitted in any form or by any
means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written
permission of the publisher. For reprints, please
contact The Association of Strategic Alliance
Professionals, +1-781-562-1630.
EDITORIAL SUPPLEMENT
40 Building Reputation: Establishing and Strengthening
the Reputation of your Alliance Management
Organization
By Gary Butkus, RPh, CA-AM, and Kerri Randel Charles, CA-AM
A strong reputation can strengthen current alliance relationships, attract
partners, and solidify your position in your company.
SPONSORED BY ELI LILLY AND COMPANY
46 THE CLOSE
Keeping Pace in the Fourth Industrial Revolution
By Cynthia B. Hanson
Table of Contents for the Digital Edition of Strategic Alliance Magazine Q3 2017
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