Strategic Alliance Magazine Q3 2017 - 23

BOOK REVIEW

MACHINE,
PLATFORM,
CROWD
An Essential Tome from
Bestselling Authors Instructs
on Negotiating the Emerging
Complex Tech Climate
By Cynthia B. Hanson
Make no bones about it. "The business world
has rarely, if ever, seen disruption at this
speed and scale before," Andrew McAfee and

Erik Brynjolfsson assert in their hot-off-the-press
guide to negotiating the digital millennium. The
book recommends the tools businesses will need to
stay current, competitive, and able to collaborate in
hot emerging markets in Machine, Platform, Crowd:
Harnessing Our Digital Future (W.W. Norton & Co.,
$28.95 hardcover, 416 pp.).
As several ASAP Media and Strategic Alliance Magazine articles* recently touched upon, we are in the
midst of the Fourth Industrial Revolution where artificial intelligence or AI (the "machine") is impacting
industrial systems ("platforms") so profoundly as to
create new economic frameworks. Customers (the
"crowd") are in charge, and embracing the part-

ner-everywhere imperative is becoming essential for
many if not most businesses to succeed. Machine,
Platform, Crowd advances this premise by delving
into the economics, history, AI breakthroughs, and
case studies central to this revolution. Three main
drivers of digital disruption are creating the shift,
McAfee and Brynjolfsson contend: advancing machine capabilities, evolving platforms and products,
and the influence of the crowd.
The authors are highly regarded experts in the world
of business and economics and the only individuals
on the Thinkers 50 global list of top management
thinkers as well as the Politico 50 group, which is instrumental in influencing US politics. McAfee is
principal research scientist and author of Enterprise
2.0; Brynjolfsson director of the MIT Initiative on the
Digital Economy, and an esteemed scholar in inforQ3 * 2017 | STRATEGIC ALLIANCE MAGAZINE

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Table of Contents for the Digital Edition of Strategic Alliance Magazine Q3 2017

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https://www.nxtbook.com/allen/stam/23-2
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