S T R AT E G I C The magazine of the Association of Strategic Alliance Professionals | Q1 2018 www.strategic-alliances.org THE 2018 FINALISTS ALLIANCE EXCELLENCE AWARDS- PAST, PRESENT, AND FUTURE By Cynthia B. Hanson WHAT'S INSIDE: HAPPY 20TH BIRTHDAY, ASAP! Reflections from ASAP's President, Founding Chairman, and an Early European Thought Leader 2018 SUMMIT PREVIEW AND RETROSPECTIVE: A Preview of the Plenaries, Topics, and Program MEMBER SPOTLIGHT: An Interview with Genpact's Alliances and Channels Veteran Donna Peekhttp://www.strategic-alliances.org