Strategic Alliance Magazine Q1 2018 - 10

HAPPY 20
BIRTHDAY, ASAP!
TH

ASAP Founding
Chairman Robert
Porter Lynch Reflects on
the Formative Years of the
Partnering Profession
and the Association

10
STRATEGIC ALLIANCE MAGAZINE | Q1 * 2018

Twenty years ago, the Association of Strategic
Alliance Professionals emerged into the business world with new vision and promise. The
founders, Robert Porter Lynch and Bill Lundburg, launched their idea in 1998 after
significant research and preparation with the
goal of raising a healthy, robust entity. Thanks
to many generous corporations and volunteers, the association grew, prospered, and
developed in new and sometimes unexpected
ways. Lynch, who is president of the Warren
Company, a network of alliance professionals that provide consulting
services, kindly put together the
following insightful history
and timeline of significant
developments in the emergence of alliance management
in the early 1980s and ASAP's
formation in 1998 and evolution during its formative years.



Table of Contents for the Digital Edition of Strategic Alliance Magazine Q1 2018

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