Strategic Alliance Magazine Q1 2018 - 4
S T R AT E G I C
contents | SAM.Q1.2018
Q1 * 2018
The magazine for the
Association of Strategic Alliance Professionals
SPECIAL FEATURES
EDITORIAL TEAM
page
EXECUTIVE PUBLISHER
Michael Leonetti, CSAP
+1-781-562-1630 ext. 201
mleonetti@strategic-alliances.org
18
26
page
page
EDITOR and PUBLISHER
John W. DeWitt
+1-978-544-1866
jdewitt@ASAPmedia.org
CREATIVE DIRECTOR
Jane Janovsky
+1-978-544-1866
jjanovsky@ASAPmedia.org
MANAGING EDITOR
Cynthia B. Hanson
+1-978-544-1866
chanson@ASAPmedia.org
ONLINE MEDIA MANAGER
Gary Lee
+1-978-544-1866
glee@ASAPmedia.org
COPY EDITORS
Hugh Field
John M. DeWitt
STAFF WRITER
Genevieve Fraser
ASAP STAFF
PRESIDENT and CEO
Michael Leonetti, CSAP
+1-781-562-1630 ext. 201
mleonetti@strategic-alliances.org
DIRECTOR of MEMBERSHIP SERVICES
Lori Gold
+1-781-562-1630 ext. 203
lgold@strategic-alliances.org
DIRECTOR, FINANCE & ADMINISTRATION
Diane Lemkin
+1-781-562-1630 ext. 206
dlemkin@strategic-alliances.org
MARKETING DIRECTOR
Kimberly T. Miller
+1-781-562-1630 ext. 208
kmiller@strategic-alliances.org
MEETING & EVENT PLANNER
Jennifer Silver
+1-781-562-1630 ext. 205
jsilver@strategic-alliances.org
DATA & IT SYSTEMS COORDINATOR
Brendan Ward
+1-781-562-1630 ext. 200
bward@strategic-alliances.org
MARKETING COORDINATOR
Michele Yudysky
+1-781-562-1630 ext. 209
myudysky@strategic-alliances.org
© Copyright 2018
Association of Strategic Alliance Professionals
All Rights Reserved.
10
HAPPY 20TH BIRTHDAY, ASAP!
By Robert Porter Lynch, CSAP
We've come a long way, baby! Here's a timeline of key formative events
in alliance management and ASAP's history, starting in 1982.
14
T he Many Benefits and Contributions of ASAP
By Cynthia B. Hanson
A historical perspective on the evolution of ASAP from two early
workers: Founding Chairman Robert Porter Lynch and European thought
leader Ard-Pieter de Man.
COVER STORY
18
'AN EXPONENTIAL ADOPTION CURVE':
The Changing Face of Data Security in Partnering
By Cynthia B. Hanson
The age of digital transformation is upon us. Now, alliance executives
everywhere must grapple with new security concerns for complex,
multi-party, and multi-industry collaborations.
26........How Blockchain Adds Security to Supply Chains
Ron Long explains how this technology addresses security and
traceability issues in multiple industries, with case studies in pharma,
shipping, food security, and the auto industry.
28
........Why Company Leaders Underinvest in Security
ehavioral scientist Alex Blau provides new ways of thinking about
B
why company leaders overlook risks and miscalculate the need to go
beyond compliance.
31
........This is Not Another Dotcom Bubble
P hil Sack, moderator of the Summit session "How to Harness and
Leverage New Digital Technologies and Innovation Ecosystems,"
provides an overview of what alliance professionals need to know
about this critical topic.
Table of Contents for the Digital Edition of Strategic Alliance Magazine Q1 2018
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