A L L I A N C E E XC E L L E N C E AWA R D S The 2018 awards finalists are: Amgen-The biopharma company's alliance management program is recognized for being founded on three pillars: n Building a strong foundation with clear roles and alignment of strategic objectives and value drivers through a partnership n Ensuring best practice execution on every alli- ance through an alliance kickoff and playbook n Optimizing oversight of Amgen's alliance portfolio Cisco-Dimension Data-The tech 52 companies combined forces to celebrate their 25th anniversary as an alliance by kicking off 25 projects focused on creating social good, ultimately resulting in a record year for the partnership. More than 260 employees particSTRATEGIC ALLIANCE MAGAZINE | Q1 * 2018 ipated in 10 different countries aligning around the same core principles for projects that focused on a diversity of social causes, service, and strengthening shared priorities. Dassault Systèmes- The 3-D experience software company put together an effective social video marketing campaign to build awareness and spark interest among customers. While partner videos aren't new, the extent to which Dassault has embedded social video marketing into its partner program and scaled it across its technology alliance community is unusual and innovative, resulting in boosted partner engagement as measured by key performance indicators (KPIs) tracked in views, view rate percentage, and engagement parameters. JDA-The software company re-architected its partner program in response to new market opportunities