Strategic Alliance Magazine Q1 2018 - 20

THE C HAN GIN G FACE OF DATA

cryptocurrencies-is creating unlimited opportunities
for threat factors ... that bad actors can attack," concurs
Steve Benvenuto, senior director in the global security
partner sales organization at Cisco Systems.
The digital ripple effect can make alliance waters difficult
to read. Cumulative forces of change are converging to
prompt alliance professionals to consider new business
models and accompanying security protocols. Well they
should. Innosight, a management consulting company,
projects in the "2018 Corporate Longevity Forecast: Creative Destruction is Accelerating" that "at the current
churn rate, about half of all S&P 500 companies will be
replaced over the next ten years." Eroding corporate longevity is "a 'confidence bubble,' in which leaders expressed
high degrees of confidence they could transform but at
the same [time] seemed to underestimate specific threats
and opportunities." (See Member Spotlight, Page 37, for
additional perspectives on the report.)
Underestimating threats and ecosystem opportunities
could be the single most important mistake an alliance
professional could make in the coming years. Consider
the 2016 "BAE Systems Cyber Security Survey Report,"
which found a gap "between companies' perception of
security preparedness and their actual ability to defend
themselves from cyber threats." The survey found that 96
percent of the 300 respondents from the financial services, insurance, and IT/tech industries believe their
company's information security and ability to protect
data was good or excellent, while revealing:

Considerable ignorance of the state of
cyber security protocols and training
initiatives among executives
Significant need for communication
and deployment of cyber security best
practices
Impetus for stronger efforts for cyber
security education and training
20
STRATEGIC ALLIANCE MAGAZINE | Q1 * 2018



Table of Contents for the Digital Edition of Strategic Alliance Magazine Q1 2018

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