Strategic Alliance Magazine Q1 2018 - 11

1989:

Based on the conference best
practices report, "The Practical Guide to
Joint Ventures and Corporate Alliances," by
Robert Porter Lynch is published by John
Wiley & Sons. (Note: "Strategic Alliances"
was not used in the title because it was not
clear at the time that the name would stick,
and very few people knew what it meant.)
Also, a three-day training program entitled
"International Joint Ventures & Strategic
Alliances" is sponsored by the American
Management Association with venues in
New York, Chicago, and San Francisco.
The program goes international, with
Canada's AMA affiliate, the Canadian
Management Center, sponsoring programs coast to coast.

1984: The expression "strategic alli-

ances" begins to appear in print,
particularly in reference to high technology/electronics industry linkages between
companies.

1989

1985

1984

1983
1982: Peter Drucker writes in Industrial
Week that companies will begin forming
"confederation" in which neither company
controlled the other, a early reference to the
concept of collaboration.

1985: A small conference on business

collaborations is organized by Robert Porter Lynch, a board member of the Rhode
Island Technology Council. Dave Beretta
(former CEO of Uniroyal), William Silvia
(former CEO of Union Carbide Engineered Products Division), Roy Bonner
(then senior executive on loan to Brown
University, and former troubleshooter for
Thomas Watson, Jr.), and Nicholas Retsinas (later undersecretary of HUD) speak
at the conference. A conference report of
recommended do's and don'ts is compiled-a forerunner of the best practices
guide.

1983: Exploration into business collab-

orations begins. At the time, the most
common forms of business collaborations
are "manufacturer's representatives" and
"joint ventures," which predominate in the
chemical industry.

1982
11
Q1 * 2018 | STRATEGIC ALLIANCE MAGAZINE



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