Strategic Alliance Magazine Q1 2018 - 50

A L L I A N C E E XC E L L E N C E AWA R D S

n

Proliferation across the organization and into the
alliance partner companies

n

Strategic-high level or across the value chain

n

Measurable impact on the corporation

n

Feedback loop or diagnostic methodology for
continuous adjustment and improvement

"If we were chartered as a best practices organization,
then we should highlight the companies that engaged
in best  practices. Also, we quickly realized that our
members were not acknowledged for their great gains
within their own companies, so the profession needed
to honor their diligent work. One of the super-ordinate  benefits from receiving a prestigious  award-it
made your company more attractive to other businesses seeking a great alliance partner," explains Robert
Porter Lynch, ASAP cofounder, when talking about
the early impetus for the awards.
"It really was about ...showing  members what good
looks like," says Norma Watenpaugh, CSAP, ASAP
advisory board member, and CEO of Phoenix Consulting Group. Watenpaugh first got involved with the
awards in 2003 and became committee chair in 2016.
50
STRATEGIC ALLIANCE MAGAZINE | Q1 * 2018

"The early winners were companies like Harley Davidson-a bit out of our purview today, where we focus a lot
on IT and pharma. We have seen the quality of the submissions rise over the years," she adds. "Companies often
want to submit a highly successful alliance, but often in
the submissions they neglect the how. In the evaluations,
we focus on how these great results get achieved."
Some 17 years later, ASAP is still honoring the best and
brightest practices in alliance management at the annual awards ceremony, which this year will take place
at the 2018 ASAP Global Alliance Summit, "Propelling
Partnering for the On-Demand World: New Perspectives + Proven Practices for Collaborative Business," to
be held March 26-28 in Fort Lauderdale, Florida, USA.
"The Alliance Excellence Awards have always held a
special place in ASAP's history and purpose," remarked
Michael Leonetti, CSAP, ASAP president and CEO, when
discussing the value of the awards. "They indicate the level
of progress in alliance and partner management, especially
now during a time of complex multi-industry partnering.
Businesses are adapting to new platforms, artificial intelligence, and customer demands. The awards are a way of
acknowledging innovative progress and a reminder of how



Table of Contents for the Digital Edition of Strategic Alliance Magazine Q1 2018

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