Strategic Alliance Magazine Q1 2018 - 12

ASAP 20-YEAR CELEBRATION

1991

1992

1993

1991:

AT&T requests the J-V/Alliance training
program become an integral part of its corporate training programs.

1992: AT&T commissions Lynch and Lundberg to

conduct extensive research on how companies are doing
alliances for the Alliance Benchmarking Report, the first
"best practices" study for alliances. Companies participating in this study were: Digital Equipment Corporation,
Dupont-Merck, General Electric (Nuclear Energy Division & Aircraft Engines Division), Honeywell, IBM-Apple
(Kaleida Joint Venture), Motorola, Pacific Telesis & Bell,
Texas Instrument, and Xerox.

1993:

Keith Gaylord and Robert McCants of IBM
Software Services request a strategic alliance workbook
embracing more practical steps in the implementation of
"alliance architecture." Business Alliances: The Hidden
Competitive Weapon, is published, incorporating many of
the best practices from the study. It becomes the precursor to Best Processes Workbook, published in 1998.

1998

1999

1998: ASAP is launched by Lynch and Lundberg,

who adopted the name from the recommendation of a
course attendee from Hewlett Packard. Key alliance
people from companies such as Andersen Consulting
Group, AT&T, Dow Chemical Company, Xerox, IBM,
Eli Lilly and Company, and Warner Lambert are interviewed on sharing best practices. Other companies,
such as Honeywell, 3-M, Cisco Systems, Hewlett-Packard, and Siemens, join and become founding members
and members of the board of directors. Lynch drafts the
first set of bylaws and becomes chairman of the board;
Lundberg becomes executive director.

1999: ASAP holds its first annual Summit in Chica-

go. Sponsors include Dow Chemical Company, Lucent
Technologies, Inc., and Siemens.

THE FIRST COMMITTEES WERE:
Corporate Sponsorship
Committee:
To assist the executive director
in identifying, contacting,
and recruiting additional
corporate sponsors for the
association.

12
STRATEGIC ALLIANCE MAGAZINE | Q1 * 2018

Membership, Benefits,
and Public Relations:
Finance and
Administration:
To formulate and oversee the
applications of effective
administrative policies and
programs for the association.

To formulate and oversee
programs to recruit and ensure
the active involvement of
members in the association
and development of effective
programs to communicate
with the larger corporate
community and general public.



Table of Contents for the Digital Edition of Strategic Alliance Magazine Q1 2018

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