Aerospace and Electronic Systems Magazine May 2018 - 78

CONASENSE
dards for future wireless communication to fulfill demands and
requirements.

TECHNOLOGY AND BUSINESS DEVELOPMENT
Business models for implementing an HBC system could be
determined in different layers of the network such as network,
security, and physical layers. This undertaking represents a
substantial evolution in the scientific, industrial, and marketing fields. In this article, we mention an abstract introduction
of business model and marketing of HBC for physical layer and
user level, the final version of this discussion will be discussed
in tour future work.
Several novel business models can be applied in the physical
layer, from the point of view of design to application and usage.
Antenna, massive MIMO, cooperative algorithms, and software
development (embedded and platform) are examples of system
designs.
Huge alterations in terms of industrial products, such as those
in featured in online marketing and electronic shopping, are forthcoming. For example, users can smell the perfumes that Amazon
sells before ordering. Clothes sold online can be touched or felt.
However, this massive amount of data need infrastructure that will
handle various innovations. New aspects will also emerge, such
as effective factors for organizations or companies that attempted
to apply business models for HBC and marketing analysis for the
implementations. The great changes in marketing can open a new
gate to Internet of Things (IoT) market and industry, which we call
it Internet of Being.
Figure 4 shows a picture of CONASENSE, which offers diverse activities and achievements. Research and global services
are the main categories. Diverse activities are defined and supported by academic research and investigation, specialization, and
technology innovation in the research category. The research area
covers various fields, such as

agricultural-environmental scenario: remote sensing, location, and communication;
smart grids/ambient living scenario: sensing and communication;
emergency scenario: location-based services, sensing, and
communication; and
telehealth scenario: remote sensing, location, investigation,
and communication.

Moreover, CONASENSE generates technical documents and
Intellectual Property Rights (IPRs) and makes global markets accessible to its contributors and other interested parties. CONASENSE can be utilized to develop business models and systems for
various industries and startups. In summary, CONASENSE allows
organizations, the academia, and other contributors to reach the
goal of enhanced communication. The main definition involves
the HBC concept so that a personal mobile device can gain a new
dimension and become capable of the following:
C

sense and communicate over radio,

locate and communicate over radio, and

act and communicate over radio.

In summary, the stages of implementing HBC system based on
the CONASENSE platform could be described as following:
C

Combining academia and industries in terms of goals and
orientations of joint activities
Introducing the research section in academic institution to
conduct research and development parts of HBC implementation, academia could carry on:
All research tasks for the best solution on sampling data
and digitization to be ready for transmission (mainly
physical layer tasks)

Figure 4.

CONASENSE snapshot, a wide range of novel converged services, applications, technologies and business models.

IEEE A&E SYSTEMS MAGAZINE

MAY - JUNE 2018

Table of Contents for the Digital Edition of Aerospace and Electronic Systems Magazine May 2018