Strategic Alliance Magazine Fall 2016 - 6

STRATEGIC
The magazine of the Association of Strategic Alliance Professionals | Q2, 2014

www.strategic-alliances.org
FALL * 2016

The magazine for the
Association of Strategic Alliance Professionals

ASAP EXECUTIVE
MANAGEMENT COMMITTEE
CHAIRMAN

Brooke A. Paige, CSAP
Staff Vice President, Strategic Initiatives,
and Chief of Staff HealthCore, Inc.
(a wholly-owned subsidiary of Anthem, Inc.)
VICE CHAIRMAN

Donna Peek, CSAP
Director, Partner Enablement & Operations
SAS Institute
TREASURER

R. Lynn Richard, CSAP
Director, Strategic Alliances
GE Healthcare IT

Russ Buchanan, CSAP
Head of Corporate Alliances
Xerox Corporation
ASAP CHAIRMAN EMERITUS

David Thompson, CA-AM

contents

. .

SAM FALL 2016

DEPARTMENTS & RECURRING features

09 UP FRONT

Gaining a Global Perspective
By Michael Leonetti, CSAP

Conversations repeatedly remind me of the importance of a global
perspective on the partnering business-especially my recent attendance at
November's ASAP European Alliance Summit.

11 COLLABORATIVE BUZZ
By Cynthia B. Hanson

News. Reviews. Insights. Alliance management in brief.
n ALLIANCE

NEWS BRIEFS FROM THE WIRE
New Partners Line Up to 'Boogie across Industries'

n EVENTS

CALENDAR

The 2017 ASAP Global Alliance Summit "Profit, Innovation, and Value for
the Partnering Enterprise," Feb. 28-March 2, will include the keynote 'From
Science Fiction to Reality' by Illumina Innovator Alex Dickinson.

Chief Alliance Officer
Eli Lilly and Company

Steve Twait, CSAP
VP, Alliance and Integration Management
AstraZeneca
CHAIRMAN, CHAPTER DEVELOPMENT

Becky Lockwood, CSAP

39 MEMBER SPOTLIGHT
By Genevieve Fraser

BeyondTrust's Joe Schramm talks about negotiating the cybersecurity
partnership landscape.

RSL Associates

CHAIRMAN, EDITORIAL

Jan Twombly, CSAP
President
The Rhythm of Business, Inc.
CHAIRMAN, MEMBERSHIP

Erna Arnesen, CSAP
Vice President, Strategic Alliances
and Global Channels

EDITORIAL supplement

44 MIXING LEAN SIX SIGMA INTO YOUR RECIPE

FOR SUCCESS
By Gary Butkus, CA-AM, and Kelly Eads, CA-AM

A review of the core ingredients for a successful and satisfying alliance
combination. SPONSORED BY ELI LILLY AND COMPANY

Strategic Alliance Magazine is published
quarterly. Publisher is The Association of Strategic
Alliance Professionals, 960 Turnpike Street, Canton,
MA 02021, +1-781-562-1630. This publication is
provided as a benefit of membership to ASAP. All
non-member subscription inquiries: +1-781-5621630. Copyright 2016, The Association of Strategic
Alliance Professionals. No part of this publication
may be reproduced, stored in any retrieval
system, or transmitted in any form or by any
means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written
permission of the publisher. For reprints, please
contact The Association of Strategic Alliance
Professionals, +1-781-562-1630.

50 THE CLOSE
The Value of Working with Academia
By Cynthia B. Hanson

Academic partnering gives industry a chance to magnify discovery-
and foster the personal and career growth of millennials.

Table of Contents for the Digital Edition of Strategic Alliance Magazine Fall 2016