take the TWIZ® A Signature original! What's a TWIZ? It's a quiz via Twitter - and if you're an association professional, you can win a great prize! Just visit Association Media & Publishing's Twitter page and direct message your answer to the question below to @AssnMediaPub (Hint: you'll find the answer in Signature's editorial content this issue.) Send your response by April 25, 2016. One winner will be randomly selected among all correct answers. PRIZE: 1 FREE registration to AM&P 16 Annual Meeting - the Heartbeat of the Association Publishing World - a $570 value! TWIZ: According to this association publisher, what's an "orphan"? Want to sponsor next issue's TWIZ? Email Carla Kalogeridis at ckalogeridis@ associationmediaandpublishing.org. THE MAGAZINE OF ASSOCIATION MEDIA & PUBLISHING features march/april16 16 SENSE & CYBERSENSIBILITY Why every association is at risk - even the smaller ones BY THOMAS MARCETTI This issue's TWIZ sponsored by: 24 REWARDING REVIEWERS A new survey shows that improving the peer-review journal experience will help associations boost the quality and number of willing reviewers. BY VERITY WARNE 30 NEED A QUICKIE? Relax - It's a type of video. Here are some great tips on how to shoot engaging in-house videos on any budget. BY MARIO MEDINA 36 FROM PASSIVE TO PARTICIPANT Here's how association communicators are building engagement more creatively at conferences and meetings. BY KATE ACHELPOHL