Signature March/April 2015 - 41


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Drive Revenue Growth with a
Strategic Content Marketing Plan
Many associations have acknowledged the
branded-content revolution with tentative
experimentation with limited tactics such
as advertorials, white papers, webinars,
and native advertising. But a few associations, driven by the need to find additional sources of revenue, are following
in the footsteps of commercial publishers - approaching their advertisers with
full-fledged strategic content marketing
plans. Tailored to the advertiser's needs
and taking advantage of the association's
channels and connections, these plans
capitalize on the strengths of various
platforms with repurposed content and
dedicated content specialists. How can
you make a content marketing plan work
for your association?

R E G IST E R

NOW

Register for the meeting at
http://amp16.org

topic of (GASP!) an advertiser submitting content for the magazine. Here's
a case study - presented in both the
Advertising and Editorial tracks - that
walks you through what happens when
the editorial and sales teams collaborate
(hint: revenue increases).
Presenters: Brittany Shoul, Network
Media Partners, and Carla Kalogeridis,
ARION Media/AM&P

Presenters: Stephanie Holland, American
Chemical Society, and Mike Winkleman,
Leverage Media LLC
10 (And Then Some) Ideas
to Grow Non-Dues Revenue
with Custom Media
From native ads to sponsored research to
multi-channel drip campaigns, content
marketing can be a great way to boost
member engagement and grow new lines
of revenue. This session will introduce you
to a host of custom product ideas that you
can easily bring back to your association
as immediate must-dos. You'll also come
away with tools you can use - sample
proposals, project timeliness and tip sheets
- to bring your next custom idea to life.

Presenter: Sarah Loeffler, PMMI Media
Group, The Association for Packaging and
Processing Technologies
Case Study: Editorial and Sales
Collaborate to Maximize Revenue
Often, the editorial and sales teams for
association publications operate separately. There's a push-pull between the
groups when someone brings up the

DESIGN

The Big Picture: What Your
Designer Wishes You Knew
About Infographics
Infographics can be an effective way of
transforming stale, need-to-know information into engaging, actionable content.
Learn what your designer wishes you
knew about infographics, how to select
and curate content for high-impact
imagery, and how to design a basic infographic of your own - all while learning how to improve communication with
your designer.

Presenters: Meghan Edwards and Jessica
Siswick, American College of Radiology

WHY ARE THE SESSIONS SO
FANTASTIC THIS YEAR? HERE'S WHY
2016 ANNUAL MEETING COMMITTEE
Chair: Larry Hoffer, president, Woodworking Machinery Industry Association 
Jeff Bebee, marketing director, American Institute of Physics
n■ Melissa Broadus, director of communications, Air Conditioning
Contractors of America
n■ Darren Buford, publications manager, Associated Bodywork and Massage
Professionals
n■ Kristy Cole, communications specialist, International Legal Technology
Association
n■ Emily Fullerton, sales executive, Sheridan Press
n■ Marvin Gelhausen, managing editor, AACE International
n■ Alessia Kirkland, creative director, Optics and Photonics News, The
Optical Society
n■ Dori Meinert, senior writer/editor, HR Magazine, SHRM
n■ Chris Okenka, design and brand marketing manager/creative
director,  Journal of Corporate Renewal, Turnaround Management
Association
n■ Jennifer Proctor, director, industry content, APICS
n■ Diane Rusignola, deputy editor, NACS
n■ Sean Soth, president, Hi-Fidelity Media, Inc.
n■ Emily Warne, marketing manager, National Association for the Education
of Young Children
n■ Louanne Welgoss, principal, LTD Creative
n■

MARCH/APRIL 2016

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http://www.amp16.org
Table of Contents for the Digital Edition of Signature March/April 2015
