Signature March/April 2015 - 2


departments
THE MAGAZINE OF ASSOCIATION
MEDIA & PUBLISHING
Association
Media & Publishing
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Suite 130, Reston, VA 20190
Phone: (703) 234-4063
Fax: (703) 435-4390
www.associationmedia
andpublishing.org
PUBLISHER &
EDITORIAL DIRECTOR
Carla Kalogeridis
ckalogeridis@associationmedia
andpublishing.org
ASSISTANT EDITOR
Beverly Sturtevant
EDITORIAL ADVISOR
Heather Swink, CAE
COVER DESIGN
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GRAPHIC DESIGN
Moon Design
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UNDERWRITER
Sheridan Magazines
www.sheridanmagazines.com
Signature
(ISSN 2153-5825) is published
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12100 Sunset Hills Rd., Suite 130
Reston, VA 20190.
It is designed to provide practical
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Address editorial inquiries to
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12100 Sunset Hills Rd., Suite 130
Reston, VA 20190
Phone: (703) 234-4063
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BOARD OF DIRECTORS

40

President
Angel Alvarez-Mapp
Congregation Beth Shalom
Vice President
John Falcioni
American Society
of Mechanical Engineers

n

n

Immediate Past President
Erin Pressley
NACS, The Association for
Convenience & Fuel Retailing

n

Directors
Ann Dermody
Boat Owners Association
of the United States

04

James G. Elliott
James G. Elliott Co., Inc.
Christina Folz
The Society of Human Resource
Management
Kristin Gomez
Association for Corporate Growth
Larry H. Hoffer
Woodworking Machinery
Industry Association

Wendy Mann, CAE
NAIOP, the Commercial Real Estate
Development Association
Randy Nanna
American Institute of Physics

AM&P16 Reveals Selected
Conference Speakers and
Presentations
AM&P Announces Mitch
Mohanna Lifetime Achievement
Award
Kalogeridis Promoted to AM&P
Publisher

UNDER THE COVERS

Data-Driven Defense
Signature reveals the danger
of digital vulnerabilities through
an age-old love story with a
technical twist.
BY DANIELLE MOORE

06

MEMBERS ONLY

10

READERS WRITE

Clare James Johnson
Edison Electric Institute

Your Big Announcements

Comments from the Community
Is sponsored content working for
associations?

11

SHORT RUNS

Quick-Reads on Publishing

Seiche R. Sanders, CQIA
American Society for Quality

48

MEMBER MASH-UP

Stacey Moncrieff
Vice President
Business-to-Business
Communications
National Association of Realtors®

Mike Winkleman
Leverage Media
ASSOCIATION MEDIA &
PUBLISHING STAFF
Executive Director
John T. Adams III
jadams@associationmedia
andpublishing.org

now online

Marketing Manager
Heather Konya
heather@associationmedia
andpublishing.org

» AM&P16 Annual Meeting

Administrator
Lauren Norkin
Administrator
lnorkin@associationmedia
andpublishing.org

Volume XXII, Issue 2

June 27-29 in
Washington, DC

14

FACE TIME

Register now at http://amp16.org.

The Truth About
How Researchers View
Scholarly Journals
Leading researcher Carol Tenopir
says that associations should
spend as much time getting the
content to the right readers as they
do on developing and publishing it.

» Check out this year's

BY OONA SCHMID

MARCH/APRIL 2016

Latest news from Association
Media and Publishing

Treasurer
Joe Vallina, CAE
American Nurses Association

Advertising Sales
sales@associationmedia
andpublishing.org

2

HOME PAGE

signature

conference speakers and
sessions, p. 40.

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Table of Contents for the Digital Edition of Signature March/April 2015
