Signature March/April 2015 - 33

Find a

background

that is visually
interesting,
but watch for
anything
that might
put

antlers

on your subject,
such as
potted plants
or lamps.

In most cases, it's easiest to email the
video to yourself, save it to your computer, and begin editing it in video-editing
software. If you do a lot of file transferring, create a Dropbox account. Upload
video files from your device and download
them to your computer. Other tips for
video quickies:
n■ Shorter is better. That means 90
seconds, tops. Most viewers only
watch a few seconds of a video
online, so if your video is more than
90 seconds, you'll risk losing viewer
interest.
n■ Think about how it will transfer.
Longer videos are more difficult to
email. Plan ahead on how you will
send the footage for editing.
n■ Check your inbox. Make sure you
have enough space to accept a large
video file. Save the file to your computer and edit it.

need equipment that's more sophisticated
than a smartphone, along with access
to basic editing software. Other tips for
business casual videos:
n■ Think about your association's
image. Does business casual fit
with your corporate culture? Will
it resonate with your members and
prospective members?
n■ Consider your setting. You'll need
a quiet location with an attractive,
non-distracting background for your
video.
n■ Your video doesn't have to look
or sound low budget, even if it
is. Invest your time in getting the
details (like sound) right.

WHEN TO CALL IN A PRO

BUSINESS CASUAL VIDEOS. If
your video needs a little more polishing than a quickie but doesn't require
highly trained, expert videographers, then
business casual may be the way to go.
Even someone without a radio/TV/film
degree can use affordable, "prosumer"
equipment (such as a Canon Vixia camcorder) to achieve a high-quality video.
Examples where you might use business
casual videos include:
n■ Short, interesting tips to share with
member or customers
n■ New product demonstrations
n■ Coverage of a fun campaign or teambuilding event
n■ Your company president's response
to a major industry announcement
n■ Informal webinars
Business casual videos are ideal for conveying a somewhat relaxed - but still
polished - tone. To do it yourself, you'll

2

You may need a professional videographer
for videos that require B-roll and lots of
editing - in other words, for anything
other than quickie and business casual
videos.
If your subject matter needs a detailed
explanation, tells a narrative, requires a
narrator (i.e., a voiceover), or is intended for a VIP audience, consider using a
professional videographer. Keep in mind
these projects usually start at thousands
of dollars per day for a professional videography team. Examples include:
n■ Media pitches that you'd like to
submit to news outlets as a video
news release
n■ Customer experiences or retrospectives
n■ New services that you're offering
n■ Event/campaign-specific videos

SHOOTING TIPS AND TRICKS
Even if you're not the next Steven Spielberg, you can get great in-house videos
for your association by following these
simple suggestions.
Avoid wardrobe malfunctions.
Guide your interview subjects on
apparel and jewelry that looks best on
camera:
n■ Tight and busy patterns on clothing and ties can be distracting to the
viewer.

1

MARCH/APRIL 2016

signature

33



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