Signature March/April 2015 - 40

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AM&P ANNUAL
H

R
EA

T B E AT O F T
HE

The AM&P Annual Meeting
Committee (see box next page)
received more than 75 presentation proposals (a new record)
from across the association communications community and underwent a robust process to select
the 19 concurrent sessions that
will appear in this year's program.
A selection of highlights include:
ADVERTISING/
MARKETING

he world of association publishing and
communications professionals will
converge on the Ronald Regan Building in
Washington, DC, June 27-29, 2016, for the
popular AM&P Annual Meeting, themed this year:
Heartbeat of the Association Publishing World.
"This is the top conference that association
communications and publishing professionals
attend to network and to learn," says John Adams,
executive director of AM&P. "We're back at last
year's venue - which received rave reviews - and
we are doing more than ever to attract the country's
leading association publishing and communications
professionals to the heartbeat of the association
world, which is AM&P's membership."

#AMP16
40

MARCH/APRIL 2016

signature

Hyper-Local Content, Cool
Mag, Buzzy News: Give the
People What They Want
Arguing that print is dead is so four years
ago. But you can't rely on a run-of-themill mag to build a lasting connection
with members. Hear how National Federation of Independent Business launched a
multichannel program that lets members
decide how, when, and where they want
to consume their content. There's the
blitz of rapid-response content that puts
the NFIB spin on that day's buzziest
news. There's the hyper-local content
that zeroes in on the action in a specific
region and what it means for small businesses. And then there's the brand-new
Small Business Playbook. The association made the tough call to reimagine
its bimonthly magazine into an annual
publication that's equal parts advocacy
and advice. The result? A reinvigorated
member base - and a much-needed introduction to people who had never heard
of NFIB.

Presenters: Kate Chandler, National
Federation of Independent Business;
Jaime Andriopoulos and Cyndee Miller,
Imagination

Table of Contents for the Digital Edition of Signature March/April 2015