Signature March/April 2015 - 44


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SPONSORSHIP
OPPORTUNITIES
We create custom sponsorship
opportunities for maximum
exposure at the Annual
Meeting. Contact Carla
Kalogeridis, publisher and
editorial director, to discuss the
idea that will best meet your
unique marketing goals -
ckalogeridis@association
mediaandpublishing.org or
(313) 884-0988.

Publishing Responsibly by
Publishing Responsively
With Google Mobile search surpassing
Desktop recently, it is the responsibility
of the association to publish content on
the platforms members can most easily
engage with. This session describes why
and how two organizations published
their content across all platforms to satisfy
member needs.

Presenters: Elizabeth Smith, Casualty
Actuarial Society; Kim Howard, MCCA;
and Kim Kett, Gtxcel
Should You Build a Mobile App?
The mobile revolution is gaining momentum. Associations are rushing toward
building mobile-friendly websites and experimenting with interactive mobile apps
to increase member engagement. Learn
how to evaluate which mobile platform
will work best for your members and
why. We will share criteria for evaluation
as well as tips to build a cross-channel
mobile strategy.

Presenters: Ernie Halal, National
Association of Insurance and Financial
Advisors, and Adam Hostetter, American
Technology Services

How to Soar Your Magazine
into the Digital Sphere
Print surely isn't dying - digital publications are simply rising to new heights
with the merger of content and interactive
design. See how association publishers
are deploying and monitoring digital editions today and how they're maximizing
engagement.

this session, you'll learn how the International Literacy Association tackled the
challenge, and, through limited formal
training, got a vibrant video program
up and running. Best of all, you'll learn
how they did it on a budget, and leave
with the tools you need to implement a
visual storytelling strategy at your own
association.

Presenters: Amy Freed Stalzer, National
Business Aviation Association, and Debbie
Bates-Schrott, Bates Creative

Presenters: Lara Deloza and Jayme
Gravell, International Literacy Association

VIDEO

Visual Storytelling on a Budget:
How to Break into Video
Without Breaking the Bank
Visual storytelling is a vital component to
a successful content strategy. But crafting quality video representative of your
brand - particularly if you're new to the
format - can feel like a daunting task. In

MARCH/APRIL 2016

signature

Presenters: Shana Glickfield and
Nathaniel Bryant, Beekeeper Group

AM&P ANNUAL MEETING
2016 SPONSORS

Premiere Corporate Underwriter

Corporate Partner

Annual Meeting
Design Partner

EXCEL Awards
Design Partner

#AMP16
44

Video, Microvideo, Gifs
and Livestreaming
Very few people are watching all five or
six minutes of your produced video. As
attention spans grow shorter, you need
to create or re-purpose video content in
shorter and more authentic pieces accordingly. We'll explore today's video options
and what platforms to distribute those on.
http://ckalogeridis@associationmediaandpublishing.org
Table of Contents for the Digital Edition of Signature March/April 2015
