Signature March/April 2015 - 48

membermash-up

Stacey

MONCRIEFF
Vice President, Business-to-Business
Communications,National
Association of Realtors®

What's your greatest publishing-related
achievement? Ideas copied
by competitors.
What tops
your publishing team's bucket list?
National Magazine Award.
What
trait do you value most in an
editor?
Critical thinking, precision, rhythm. What trait do you
value most in a writer? Great reporting and storytelling skills.
What
trait do you value most in a designer? Risk-taking, aesthetic sense.
What trait do you value most
in a salesperson? Enthusiasm for the
product. On what occasion would
you lie to a member? Can't think of
any occasion. What word do you
overuse? Quite. What is your favorite
font? Benton - so much variety. What is
your greatest regret? My mediocre singing
voice. What is your untapped talent that
your association really should be taking advantage of? Sense of humor.
What is your current
state of mind? Tired of social media.
What's your
opinion on deadlines? Honoring them is a sign of character.
Last word you misspelled? Methylphenidate. If you
could change one thing about your professional self,
what would it be? I'd be fearless. If you could change
one thing about your personal self, what would it be?
I'd love social situations.
What do you like best about
your co-workers? We care about the work and each other.
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MARCH/APRIL 2016

signature

What do you like best about
your members? Their can-do spirit.
What inspires you more than
anything else? Dignity in the face
of hardship. What do you regard
as the lowest depth of publishing
misery? Printing avoidable errors.
If your association would let
you work from anywhere, where
would you choose? Northern Italy.
What is your dream occupation? Song writer. If you could work
for any publication in the world,
which one would it be? The New
York Times
What is your most
obvious characteristic? Calmness.
Is print dead (or dying)? No.
Who is your favorite writer?
Larry McMurtry.
What is your
favorite novel? The Amazing Adventures of Kavalier & Clay.
What is
your favorite business book?
The Seven Habits of Highly Effective People. What is your favorite movie? Groundhog Day.
What is your go-to blog?
Not a big blog reader.
What
keeps you up at night? The undone.
What is the most important thing to secure the viability of association publishing? Great content. What
is your mantra? It will get done. How did this interview
make you feel? Inadequate. n

Table of Contents for the Digital Edition of Signature March/April 2015