Signature March/April 2015 - 39

FXP Touch, a second-screen technology from Freeman XP, can engage workshop audiences with polls and questions.
NACS adopted it for the 2015 NACS
Show, and used it after the show to distribute presentation slides and solicit
feedback. The technology, which can use
attendees' smartphones as the second
screen, also provides engagement data.
Beacon apps, a kind of attendee matchmaking technology, are small "digital
lighthouses" that notify attendees when
they're within range of someone with
similar interests. Notification can come

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Rakestraw says ASCA has also had mixed
results with conference apps. "We've been
using conference apps for about the past
five years, and we have yet to find one that
meets our needs. This year, we've built our
own app, which will give us all the features
that we've been missing in previous years.
We intend to include some gamification
on the app as well."
Meanwhile, meeting technology expert
Corbin Ball of Corbin Ball Associates is
watching meeting apps evolve into something bigger. "What you're seeing, especially with associations, is multi-event
apps. Members can download an app for
an association rather than a specific event.
It resides on the phone and can be used -
judiciously - for feedback and content,"
he says, noting that the app then becomes
a distribution channel for the reams of
content events and associations generate.
Apps can also be community builders,
Ball notes. "There are myriad technologies that can exist for engagement on site.
Most of them are mobile."

in the form of an alert to the users' smartphones, such as with Eventbase, but wearable beacons are also available. Limefy's
LiGo, for example, embeds its beacons
in wristbands and badge clips that light
up when a match is within range. Some
beacon apps will synch with the attendee
database, allowing participants to have a
record of whom they've connected with
and exhibits they've visited.
Your meetings provide more than business opportunities or continuing education - they foster relationships. Whether
it's high-tech or high-touch, your strategy
for building community strengthens those
bonds, your event, and ultimately, your
association. n
Kate Achelpohl
(KEAchelpohl@gmail.com) is
a freelance writer in northern
Virginia and a member
Association Media &
Publishing's Content
Creation Committee.

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Table of Contents for the Digital Edition of Signature March/April 2015