Signature March/April 2015 - 35

Avoid shooting in crowded
areas because you will not be able to
control who will show up in the
background of your video.

of executives say they have visited a company's website after watching a video; and
59 percent of senior executives say they
prefer to watch a video over reading text
when both are available, according to
Forbes. Thanks to technology and easyto-use apps, producing effective video is
now attainable for most any association
and at any price point. n
Mario Medina is the
co-founder of madison/miles
media, a content marketing
company that helps
associations improve brand
positioning and win new
customers. A member of

Help your subjects "give good
camera." Be mindful of the subject's facial expressions.
n■ Eye-rolling, frowning, or facial tics,
even when caused by nerves, can
come across as annoyance or anger.
n■ Make sure your subject is comfortable
before shooting so their true personal-

6

n■

ity shines through in the video.
Stand directly behind the camera,
so that the person feels like they're
talking to you, not the camera.

the Association Media & Publishing
Content Creation Committee, Medina is a
communications veteran with expertise in content
and brand strategy, product development, and
content production and management. He has won

According to a survey from Accenture,
86 percent of U.S. consumers watch video
over the Internet on a device; 65 percent

We're all ears

more than four dozen awards for his team's
projects, including EXCEL, Folio, Magnum
Opus, Telly, and Pearl awards.

Ovid Bell Press is a PuBlicatiOn/catalOg Printer
sPecializing in shOrt- tO medium-run weB Printing.

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800-835-8919 * www.ovidbell.com * sales@ovidbell.com
MARCH/APRIL 2016

signature

35



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