® S T R AT E G I C COVER STORY INNOVATION: THE BRAINCHILD OF OUT-OF-THE-BOX THINKING The magazine of the Association of Strategic Alliance Professionals | Q4 2017 www.strategic-alliances.org By Cynthia B. Hanson giving Birth to Innovation Turn your partnering creativity wheels faster-and get better traction-to tame complexity and co-create value across industries and ecosystems WHAT'S INSIDE: THE NEXT GENERATION ECOSYSTEM-MAKING THE BIG CHANNEL BETS Vendors and Resellers Retool Strategies to Survive, even Thrive, in the Cloud SAVING ENDANGERED SPECIES, ONE GIGABYTE AT A TIME Cisco and Dimension Data Partner to Prevent Poaching 2018 SUMMIT PREVIEW, 2017 BIOPHARMA REVIEW Fresh Faces and Topics Sharpen the Tools at the Latest ASAP Conferences MEMBER SPOTLIGHT: Huawei Technologies: 'From Lone Wolf to Collaborative Partner' GETTING FIT Trim Inefficiencies to Boost Value and Get into the 'Functional Inefficiency' Zonehttp://www.strategic-alliances.org