Strategic Alliance Magazine Q4 2017 - 17

G I V I N G B I R T H TO I N N OVAT I O N

The Out-of-the-Box Thinking Platform
Visual media, such as video "virtual prototypes,"
can be very helpful in sparking creative thought, says
Michael Moser, global alliances network collaboration
manager at Dassault Systèmes in Vélizy-Villacoublay, Paris, France. Dassault Systèmes is a leader in
three-dimensional design, visualization, and collaborative solutions that help customers define, simulate,
and demonstrate their products in the virtual experience
space. Visual media can serve as a powerful communication vehicle "to propagate value within the team and
the partnering companies, and also toward customer audiences. It becomes a manifestation of the alliance value
proposition-applied to real life challenges," Moser points
out. "With this setting, alliance partners can unleash their
full creativity for defining, developing, and marketing this
joint solution."
Moser is also quick to point out the value of old-fashioned
conversation for jumpstarting out-of-the-box thinking.
Seek out places where you can exchange stories and ideas

with others "at high emotional bandwidth that enables
creativity and innovation," he advises. "Nothing can beat a
meeting at the bar, or a face-to-face conversation at a physical event. But if we talk about worldwide alliances with
dispersed teams, a digital community ... can emulate that
personal 'bar talk' atmosphere in the virtual world."
Don't get lost in communication silos, such as individual mailboxes, he warns. Propose a platform-based
communication/collaboration hub, and work in digital
communities where exchanges are logged and can be
found and retrieved by all participants.
Digital communities and communication apps are
becoming popular avenues for collaboration and problem solving, agrees Mike Leonetti, CSAP, president
and CEO of ASAP. The Slack communication app has
skyrocketed in popularity in a short period of time
because it's user-friendly and specific to collaborative
group communications. So has another tool called Yammer. "Cisco's CHILL (Cisco Hyper-Innovation Living
Labs) is a tremendous innovation model that tackles
17
Q4 * 2017 | STRATEGIC ALLIANCE MAGAZINE



Table of Contents for the Digital Edition of Strategic Alliance Magazine Q4 2017

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