Strategic Alliance Magazine Q4 2017 - 6

STRATEGIC

contents | SAM.Q4.2017

The magazine of the Association of Strategic Alliance Professionals | Q2, 2014

Q4 * 2017 www.strategic-alliances.org

The magazine for the
Association of Strategic Alliance Professionals

ASAP EXECUTIVE
MANAGEMENT COMMITTEE
CHAIRMAN

Brooke A. Paige, CSAP
Staff Vice President, Strategic Initiatives
and Chief of Staff
HealthCore, Inc.
VICE CHAIRMAN

R. Lynn Richard, CSAP
Global Director, Strategic Alliances
GE Healthcare Digital
SECRETARY

Donna Peek, CSAP
VP, Alliances and Partnerships, Genpact
TREASURER

Steve Twait, CSAP
SVP, Alliance and Integration Management (AIM)
AstraZeneca Pharmaceuticals
CHAIRMAN, MEMBERSHIP COMMITTEE

Tony DeSpirito, CSAP
Vice President / General Manager Operation Services
Schneider Electric
CHAIRMAN EMERITUS

Russ Buchanan, CSAP
Vice President, Worldwide Alliances
Xerox
CHAIRMAN, CHAPTER DEVELOPMENT COUNCIL

Becky Lockwood, CSAP
Principal, RSL Associates
EUROPEAN COORDINATOR

Annick de Swaef, CSAP
CEO, Belgium Road Research Center
EXECUTIVE COMMITTEE MEMBER

David S. Thompson, CA-AM
Chief Alliance Officer
Eli Lilly and Company
CHAIRMAN, EDITORIAL

Jan Twombly, CSAP
President, The Rhythm of Business, Inc.

Strategic Alliance Magazine is published

quarterly. The publisher is The Association of
Strategic Alliance Professionals, 960 Turnpike
Street, Canton, MA 02021, +1-781-562-1630.
This publication is provided as a benefit
of membership to ASAP. All non-member
subscription
inquiries:
+1-781-562-1630.
Copyright 2017, The Association of Strategic
Alliance Professionals. No part of this publication
may be reproduced, stored in any retrieval
system, or transmitted in any form or by any
means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written
permission of the publisher. For reprints, please
contact The Association of Strategic Alliance
Professionals, +1-781-562-1630.

DEPARTMENTS & RECURRING features

09 UP FRONT: Celebrating Success in the Quest for Value
By Michael Leonetti, CSAP

Alliance management has come a long way in two decades. Still, we must
step out of our boxes and always expand our thinking if we are to seize this
historic inflection point for our profession.

10

EVENTS
Summit '18: Propelling Partnering for the On-Demand World

By Cynthia B. Hanson

A beefy synopsis of what's to come at the 2018 ASAP Global Alliance
Summit "Propelling Partnering for the On-Demand World: New Perspectives
+ Proven Practices for Collaborative Business," March 26-28 in Fort
Lauderdale, Florida, USA.

37 MEMBER SPOTLIGHT Huawei Technologies: 'From

Lone Wolf to Collaborative Partner'
By Genevieve Fraser

Transitioning from a China-based company to global technology and
telecom giant means embracing strategic alliances-and considering
partners as core to success.

41 BIOPHARMA CONFERENCE RECAP
By Cynthia B. Hanson

This year saw an increase in international and first-time millennial
participants-evident at exceptional open-air networking events-as well as
cutting-edge sessions and events to improve strategic thinking, execution
skills, and partnering outcomes.
EDITORIAL SUPPLEMENT

44 GETTING FIT
By David S. Thompson, CA-AM

Managers need to regularly exercise their alliances to trim inefficiencies,
boost value, and get them in the zone of "functional inefficiency."
SPONSORED BY ELI LILLY AND COMPANY

50 THE CLOSE
The 'Magic' in Finding the Right Partner
By Cynthia B. Hanson
http://www.strategic-alliances.org
Table of Contents for the Digital Edition of Strategic Alliance Magazine Q4 2017
