Strategic Alliance Magazine Q4 2017 - 15
COVER
Story
"Chance favors
the connected
mind."-Steven
Johnson, Where
Good Ideas Come
From: The Natural
History of Innovation
across all functions and levels. You have to be that much
better as a persuasive leader. A lot of alliance managers
are not up to the job," he adds. "Sometimes I don't know if
people have the stomach, tenacity, and creativity required
to do it because it's hard and selfless work. They are
the orchestrator of all this, and they need to have
the ability to drive people to the vision."
21st Century Business
Transformations
A pioneer in the field of collaborative execution, Coles saw a gap and need as far back as 2002
for innovative practices and out-of-the-box problem
solving in partnering. Since that time, he has consulted
for some of the largest and most influential companies in
the world, such as Microsoft, Red Hat, Cisco Systems, and
The Coca-Cola Company.
In 2005, Coca-Cola was looking to build their next series
of billion-dollar brands and seeking new ideas to grow
their business during a time when carbonated beverages
were declining in sales. "Consumers were evolving to more
health and wellness and becoming more environmentally
conscious. Having a stronger connection to the community was becoming stronger than ever," Coles explains.
Q4 * 2017 | STRATEGIC ALLIANCE MAGAZINE
15
Table of Contents for the Digital Edition of Strategic Alliance Magazine Q4 2017
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